ai in sports

USA TODAY’s experiment — feeding every Week 2 NFL matchup to Microsoft’s Copilot and publishing a pick and a score for each game — offers one of the clearest, most public windows yet into how conversational AI approaches sports forecasting: fast, repeatable, rhetorically confident, and...

The Los Angeles Rams’ 14–9 win over the Houston Texans was notable not just for a late-game stop and Matthew Stafford’s quiet climb into the 60,000-career-passing-yards club, but for the way Sean McVay’s embrace of sideline technology framed the narrative: a coach openly betting on advanced...

Artificial-intelligence forecasts from multiple platforms lined up behind the Philadelphia Eagles ahead of the NFL’s Week 1 Thursday night opener — and while the models overestimated the margin, they correctly picked the winner as the Eagles edged the Cowboys 24–20 at Lincoln Financial Field...

USA TODAY's decision to run every Week 1 matchup through Microsoft Copilot produced a tidy, headline-friendly slate of predictions — and a revealing window into how modern large language models reason about sports: they reward established quarterbacks, prize defensive strength and coaching...

The NFL and Microsoft have dramatically expanded a partnership that has already reshaped sideline technology, upgrading the league’s Sideline Viewing System with Copilot-powered Surface devices, integrating Azure AI services into scouting and operations workflows, and rolling out new tools...

Microsoft and the NFL have quietly but decisively moved a decade‑long sideline relationship into an explicit “AI‑first” operational phase by rolling Microsoft Copilot, Azure AI services, and a refreshed fleet of Surface Copilot+ devices into the league’s Sideline Viewing System, scouting...

Microsoft’s Copilot is moving from meeting rooms to locker rooms, as a renewed NFL partnership elevates Windows-powered tools from simple sideline devices to full-blown, AI-augmented decision systems that promise faster insights, richer scouting, and—most provocatively—assistive playcalling...

The NFL and Microsoft have quietly but decisively moved a decade‑long sideline relationship into an explicit “AI‑first” operational phase, rolling Microsoft Copilot and Azure AI into the league’s Sideline Viewing System (SVS), scouting workflows, and club operations in a multiyear extension that...

Microsoft and the National Football League have announced a multiyear extension of their partnership that moves the long-running Surface sponsorship into a new phase: deploying Microsoft Copilot and Azure AI across the sideline, scouting desks, and back-office operations to deliver real-time...

Microsoft and the NFL have turned a long-running sideline hardware deal into a full-scale, AI-first operational platform: Copilot assistants are being delivered to coaches’ Surface devices, Azure AI Foundry-powered tools are being piloted for scouting and operations, and a hybrid cloud‑plus‑edge...

The NFL’s multiyear extension with Microsoft marks a decisive shift: Copilot and Azure AI are no longer pilot projects or back‑office curiosities — they are being embedded across the league’s Sideline Viewing System, scouting workflows, stadium operations, and club business functions in a bid to...

The NFL’s decision to fold generative AI and Microsoft’s Copilot into its sideline toolkit marks a decisive shift: intelligent assistance is moving from back-office analytics into the heat of game-day decision-making, scouting, and stadium operations in a multiyear expansion of the league’s...

The NFL’s long-running technology relationship with Microsoft has formally entered an AI-first phase, as a multiyear extension folds Microsoft Copilot, Azure AI services, and an expanded Surface device footprint into sideline operations, scouting workflows, broadcast tooling, and front-office...

The NFL’s long-running technology relationship with Microsoft has officially entered an AI-first phase: a multiyear extension announced in August upgrades the league’s Sideline Viewing System with Copilot-powered tools, expands Azure AI into scouting and operations, and promises richer...

The NFL’s long-running technology relationship with Microsoft has entered an explicitly AI-first phase: a multiyear extension announced on August 20, 2025, brings Copilot-powered assistants to coaches’ Surface tablets, expands Azure cloud infrastructure inside stadiums, and folds generative AI...

The week of August 11–17 delivers a crowded roster of new Xbox releases, headlined by EA Sports’ long-awaited Madden NFL 26 and punctuated by a surprise QuakeCon shadowdrop: the remastered Heretic + Hexen pack, now available on Xbox Game Pass. For players still holding onto Xbox One hardware...

The English Premier League has embarked on a significant digital transformation by partnering with Adobe, aiming to revolutionize fan engagement through personalized, AI-driven content. This multi-year collaboration designates Adobe as the league's official digital fan experience and creativity...

TCU quarterback Josh Hoover stepped to the podium at Big 12 Football Media Days with a confident demeanor and a fresh wave of optimism, emblematic of the transformation underway both within the Horned Frogs’ football program and across the broader collegiate sports landscape. The annual event...

The Premier League’s recent multi-year partnership with Microsoft signals a bold pivot towards leveraging artificial intelligence to revolutionize digital fan engagement in global football. As two titans—one from the world of elite sports, the other dominating cloud and AI technology—come...

Cutting-edge performance tracking is rapidly transforming elite sports, and recent advances in motion capture technology have invited fresh comparisons between digital and manual assessment methods. At the heart of this evolution is Microsoft’s Azure Kinect, a state-of-the-art sensor system...