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    Transforming Advertising: Insights from Microsoft's AI ROI Guide

    Microsoft’s latest guide—A Marketer’s Guide to Chatbots and Agents: From Generative AI to ROI—is turning heads across the digital advertising world. As reported by MediaPost on February 21, 2025, this detailed roadmap lays out how advanced conversational AI is reshaping ad targeting, performance...
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    • advertising ai roi chatbots conversational ai digital marketing microsoft
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    • Forum: Windows News
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