app curation

Microsoft’s app-store experiment started with a clear promise — a single, safe place to find and automatically update Windows software — but for more than a decade the reality was a sequence of missteps, confusing platform shifts, and fragmented developer incentives that left most PC users...

Few components of the Windows experience have undergone as much transformation and scrutiny in recent years as the Microsoft Store. Once derided for its sparse catalog, confusing layout, and buggy performance, the Store has quietly become a cornerstone of the Windows ecosystem—a place where...

The Microsoft Store, once derided as the Achilles’ heel of the Windows ecosystem, is undergoing another ambitious transformation aimed at shedding its reputation for mediocrity, sluggishness, and clutter. For years, Windows enthusiasts and newcomers alike have lamented the Store’s shortcomings...

Big news out of Build 2025 has the Windows developer world buzzing: Microsoft has officially dropped its $19 app submission fee for the Microsoft Store, making app and game publishing free for all developers on Windows 10 and Windows 11. The ramifications of this decision stretch far beyond...

Microsoft’s latest move to eliminate fees for individuals submitting apps to the Microsoft Store is sending ripples through the tech industry—reshaping expectations for developer empowerment and challenging long-held business models by competitors like Apple and Google. At its Build 2025...

Microsoft is poised to introduce a major usability enhancement to Windows 11 with a feature that allows users to search for and install Microsoft Store apps directly from the Start Menu and the taskbar’s Search box. This shift, signaled by both official screenshots and statements from...