Hi everyone,
I’m diving into ROAS (Return on Ad Spend) and I’m a bit puzzled about using ROAS calculators. I understand the basics: dividing revenue by ad spend, but I’m confused about how to adjust the calculations for different campaign goals.
Do ROAS calculators account for varying profit...
The Lords of the West downloadable content is available now on PC for Age of Empires II: Definitive Edition, which you can get through the Link Removed and Steam. It includes two new civilizations – Burgundian and Sicilian – in three new fully-voiced campaigns and 16 new achievements. Xbox Game...
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Original release date: July 27, 2020
Summary
This is a joint alert from the United States Cybersecurity and Infrastructure Security Agency (CISA) and the United Kingdom’s National Cyber Security Centre (NCSC).
CISA and NCSC are investigating a strain of malware known as QSnatch, which...
Earlier this week, we kicked off our annual developer conference Microsoft Build in front of over 10,000 developers at Washington state convention center with viewers watching the event live around the world. During the keynote and other live sessions, we had several announcements that featured...
Mobile app attribution, different from traditional online attribution which uses things like cookies or pixel tags, is the method of measuring a user’s activities on an app. These activities could be an app install, making in-app purchases or completing a level within an app. This information is...
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The letters P-E-T-A stand for "People for the Ethical Treatment of Animals," but you're forgiven if you thought they stood for "Publicity Events involving T and A."
After all, it seems every time there's a slow news day, PETA is there to take up the slack by...
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ethics
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april release
blood harvest
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content update
dead air
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dlc
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l4d2
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Microsoft’s' newest operating system, Windows 7, has a new campaign out. The advertisements follow certain people around, and they end up showing how "I'm a PC and Windows 7 was my idea".
Of course Microsoft's new operating system was someone else's idea. They haven't had an original idea in...
advertising
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class action
consumer rights
creative ideas
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Taken from the excellent GameTrailers.com :
Looks like someone might have let the cat out of the bag. The Japanese gaming site GNN has revealed what could be two new levels in the upcoming zombie slaughter fest Left 4 Dead 2. The two campaigns are Dead Center and Hard Rain, which will...
campaigns
dead center
gametrailers
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gnn
hard rain
left 4 dead
multiplayer
new levels
photoshop
rumors
survival
valve
video games
weather effects
zombie