cloud lock-in

Cloud Competition and Microsoft’s Licensing: The Fault Lines Beneath Azure and AWS Within the ever-accelerating arms race for cloud dominance, the licensing practices of tech titans shape not just bottom lines but the very freedom of choice for enterprise customers. Beneath the surface of...

It’s a sunny Tuesday afternoon in Europe’s digital corridors, and the cloudscape is crackling with uncertainty and intrigue. The Great European Cloud Quandary Europe’s relationship with US hyperscalers – those cloud behemoths known affectionately (and sometimes acidly) as AWS, Microsoft Azure...

Azure customers with deep roots in Microsoft infrastructure often feel like anyone who’s tried to quit caffeine—trapped by familiar dependencies, aware there are alternatives, but facing a brutal headache at the mere thought of change. As the cloud wars rage on across the UK and beyond, a fresh...

Imagine a world where your choice of cloud provider is as simple as choosing between chocolate or vanilla ice cream at your favorite gelato shop. No guilty upcharges. No complicated fine print. Just pure, unbridled freedom—a world, in other words, the UK’s Competition & Markets Authority seems...