Cloud Competition and Microsoft’s Licensing: The Fault Lines Beneath Azure and AWS
Within the ever-accelerating arms race for cloud dominance, the licensing practices of tech titans shape not just bottom lines but the very freedom of choice for enterprise customers. Beneath the surface of...
It’s a sunny Tuesday afternoon in Europe’s digital corridors, and the cloudscape is crackling with uncertainty and intrigue.
The Great European Cloud Quandary
Europe’s relationship with US hyperscalers – those cloud behemoths known affectionately (and sometimes acidly) as AWS, Microsoft Azure...
cloud alternatives
cloud competition
cloudlock-incloud market shift
cloud migration
cloud regulations
cloud sovereignty
data privacy
data security
digital sovereignty
european cloud
european digital economy
european vendors
geopolitical risks
it infrastructure
national cybersecurity
outsourcing risk
regulatory environment
tariffs and trade
us hyperscalers
Azure customers with deep roots in Microsoft infrastructure often feel like anyone who’s tried to quit caffeine—trapped by familiar dependencies, aware there are alternatives, but facing a brutal headache at the mere thought of change. As the cloud wars rage on across the UK and beyond, a fresh...
cloud computing
cloud fees
cloud industry analysis
cloudlock-incloud market competition
cloud migration
cloud pricing
cloud provider rivalry
cloud regulation
digital transformation
enterprise it
linux vs windows
microsoft azure
microsoft licensing
multi-cloud strategies
open source migration
regulatory pressure
sql server
uk cma
windows server
Imagine a world where your choice of cloud provider is as simple as choosing between chocolate or vanilla ice cream at your favorite gelato shop. No guilty upcharges. No complicated fine print. Just pure, unbridled freedom—a world, in other words, the UK’s Competition & Markets Authority seems...