Microsoft's response to the UK Competition and Markets Authority (CMA) regarding the regulator's provisional ruling on cloud software licensing pricing is robust and critical. Microsoft calls the CMA's intervention "extraordinary and unprecedented," emphasizing that no other software provider...
The current landscape of cloud computing reveals an intense battleground dominated by the biggest three players: Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). This triad controls the majority of cloud infrastructure, shaping patterns of customer choice, pricing...
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Cloud Competition and Microsoft’s Licensing: The Fault Lines Beneath Azure and AWS
Within the ever-accelerating arms race for cloud dominance, the licensing practices of tech titans shape not just bottom lines but the very freedom of choice for enterprise customers. Beneath the surface of...
Azure customers with deep roots in Microsoft infrastructure often feel like anyone who’s tried to quit caffeine—trapped by familiar dependencies, aware there are alternatives, but facing a brutal headache at the mere thought of change. As the cloud wars rage on across the UK and beyond, a fresh...
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