fan experience

The Premier League has embarked on a transformative journey by partnering with Microsoft in a five-year strategic alliance aimed at revolutionizing fan engagement through artificial intelligence (AI). This collaboration designates Microsoft as the official cloud and AI partner for the league...

In a groundbreaking move to revolutionize fan engagement, the Premier League has entered into a five-year strategic partnership with Microsoft, announced on July 1, 2025. This collaboration designates Microsoft as the official cloud and AI partner for the league's digital platforms, aiming to...

The NFL Scouting Combine has always been a high-stakes event where the next generation of football talent is put to the ultimate test. This year, however, the excitement takes an innovative turn. The NFL Scouting Combine, presented by Microsoft Copilot, is gearing up to showcase a dynamic...

Fans of Coldplay, brace yourselves—you’re not just listening anymore; you’re creating. Thanks to a groundbreaking collaboration between the iconic band and Microsoft, fans can now co-author their own personalized slices of Coldplay’s universe. Powered by Microsoft's Azure AI services, Coldplay's...

I had the chance this weekend to personally walk through the garage before the race and see the use of Microsoft technologies helping speed up and improve the pre-race inspection of the cars. In addition, the use of new race management techniques built on Azure and Windows was truly inspiring...