generative engine optimization

Generative engine optimization (GEO) is an emerging digital marketing discipline focused on improving brand visibility within AI-generated answers from systems like ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity. Recent discussions on WindowsForum highlight that brands now compete not just for clicks and search rankings, but for inclusion in machine-written recommendations. Topics covered include new consultancies and tools for auditing AI visibility, methodologies for mapping conversational queries, challenges such as Reddit using LLMs to combat GEO-driven spam, and enterprise products like Adobe Brand Visibility. The shift from traditional SEO to GEO reflects a broader change in how discovery works, with AI systems increasingly mediating customer access to information and products.