Big 12 Commissioner Brett Yormark's recent address at the conference's Media Days in Frisco, Texas, underscored a transformative era for the Big 12, marked by strategic expansion, global outreach, and a commitment to competitive excellence.
Strategic Expansion and Conference Depth
Yormark...
athlete branding
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big 12 conference
brett yormark
college athletics
college football
conference growth
digital media
football playoff format
global sportsinternationalsportsevents
media days
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power conferences
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Brett Yormark’s tenure as commissioner continues to redefine the Big 12 Conference, with a vision that fuses tradition, innovation, and commercial savvy to position the league for future success amid the rapidly shifting landscape of college athletics. At the recent 2025 Football Media Days...
athlete empowerment
big 12 conference
big 12 football
college athletics
college football
college sports challenges
college sports expansion
college sports future
college sports innovation
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digital media engagement
internationalsportsevents
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yormark leadership