marketing

Hi everyone, I’m diving into ROAS (Return on Ad Spend) and I’m a bit puzzled about using ROAS calculators. I understand the basics: dividing revenue by ad spend, but I’m confused about how to adjust the calculations for different campaign goals. Do ROAS calculators account for varying profit...

In a move that reflects growing discontent among users, Microsoft has announced a temporary suspension of its aggressive advertising campaign aimed at encouraging Windows 10 users to upgrade to Windows 11. Over recent months, many users have expressed frustration with what they consider...

Hey everyone, I've been diving deep into B2B lead generation lately, and I'm curious about your experiences and insights. Specifically, I'm interested in how you navigate the challenges of generating quality leads in the B2B space. Do you have any strategies or tactics that have proven...

Hey everyone, I've been diving into TikTok ads recently and had a few questions I was hoping to get some insights on. Specifically, I'm curious about the best practices for optimizing ad performance on TikTok. Are there any particular strategies or tips that have worked well for you...

:p

:p

Hello, I am getting my share of emails from those wanting to sell me a product or service. Is there a way to stop it? If I click on unsubscribe, it seems I get more of these solicitations. I certainly would like to know who is responsible for giving out my email address.

Netflix seemingly can do no wrong when it comes to its marketing. Even its cease-and-desist letters are creative enough to get glowing reviews. Evidence for this comes from Chicago, where an unauthorized Stranger Things bar recently opened and has since become quite popular. Naturally, Netflix...

Mobile app attribution, different from traditional online attribution which uses things like cookies or pixel tags, is the method of measuring a user’s activities on an app. These activities could be an app install, making in-app purchases or completing a level within an app. This information is...

:razz: :rofl:

:razz: Don't try these at home :shocked:

Microsoft is releasing two new Dev Center features to simplify and streamline management of ads-in-apps as well as releasing the campaign tracking feature that we announced earlier: pubCenter integration with Dev Center, to manage everything related to your apps in one place Link Removed in...

:eek::razz::rofl:

The new unified Windows Dev Center is now open for Windows 10 app submissions. Dev Center launched a number of new features yesterday, summarized by Todd Brix. In this post I’ll share more details about what’s new: App submissions New submit Windows 10 app packages Update manage app packages...

On July 29, we will make Windows 10 available, across 190 countries, as a free upgrade* or with new PCs and tablets. We are excited to bring Windows 10 and its many innovations to the world. Windows 10 is the best Windows ever and was built to empower people to do great things. It has new...

Hi everyone. A while back, we held a contest to give ten Windows Insiders a chance to win a trip to Microsoft headquarters here in Redmond. Winners were selected based on videos they submitted on what they like most about Windows 10 and the Windows Insider Program. As usual, Insiders came...

Read how Microsoft IT applied a unique development paradigm from their toolset to design an integrated productivity solution. This toolset design provides sales and marketing teams a dashboard view of essential apps, tools, and data sources to make decisions, to meet targets, and to improve the...

Interested in seeing how line of business (LOB) apps built on Microsoft technologies are transforming commercial industries (e.g. retail, hospitality, financial services, healthcare, manufacturing) and public sectors (e.g. education, public safety)? Check out this multi-part Link Removed where...

Today's inspirational project is one that, well, sells itself... (and one that I want in my Man Cave :) Link Removed A lost puppy and his Clydesdales stablemates may have commanded the advertising spotlight during Super Bowl XLIX, but for our money, the real marketing magic from brewer...

The Windows Phone Store badge provides official branding assets to help you market your Windows Phone app, and help your customers find it. Link Removed