marketing

Techland has quietly moved the Dying Light: The Beast release date forward by 24 hours — from September 19 to September 18, 2025 — as a fan-facing reward for passing a major commercial milestone: more than one million pre-orders across platforms. Background Dying Light: The Beast began life as a...

Thirty years after its retail debut, Windows 95 still reads like a turning point in consumer computing: a technical compromise that became a cultural spectacle, a marketing masterclass that locked an ecosystem into place, and a user‑experience reset whose visual metaphors — most famously the...

Generative AI is no longer just a futuristic buzzword—it’s a transformative force revolutionizing industries worldwide. From reimagining marketing strategies to overhauling finance, healthcare, and legal operations, the wave of AI-powered evolution is sweeping through every sector. For Windows...

In a move that reflects growing discontent among users, Microsoft has announced a temporary suspension of its aggressive advertising campaign aimed at encouraging Windows 10 users to upgrade to Windows 11. Over recent months, many users have expressed frustration with what they consider...

Hello, I am getting my share of emails from those wanting to sell me a product or service. Is there a way to stop it? If I click on unsubscribe, it seems I get more of these solicitations. I certainly would like to know who is responsible for giving out my email address.

Mobile app attribution, different from traditional online attribution which uses things like cookies or pixel tags, is the method of measuring a user’s activities on an app. These activities could be an app install, making in-app purchases or completing a level within an app. This information is...

Microsoft is releasing two new Dev Center features to simplify and streamline management of ads-in-apps as well as releasing the campaign tracking feature that we announced earlier: pubCenter integration with Dev Center, to manage everything related to your apps in one place Link Removed in...

The new unified Windows Dev Center is now open for Windows 10 app submissions. Dev Center launched a number of new features yesterday, summarized by Todd Brix. In this post I’ll share more details about what’s new: App submissions New submit Windows 10 app packages Update manage app packages...

On July 29, we will make Windows 10 available, across 190 countries, as a free upgrade* or with new PCs and tablets. We are excited to bring Windows 10 and its many innovations to the world. Windows 10 is the best Windows ever and was built to empower people to do great things. It has new...

Hi everyone. A while back, we held a contest to give ten Windows Insiders a chance to win a trip to Microsoft headquarters here in Redmond. Winners were selected based on videos they submitted on what they like most about Windows 10 and the Windows Insider Program. As usual, Insiders came...

Read how Microsoft IT applied a unique development paradigm from their toolset to design an integrated productivity solution. This toolset design provides sales and marketing teams a dashboard view of essential apps, tools, and data sources to make decisions, to meet targets, and to improve the...

Interested in seeing how line of business (LOB) apps built on Microsoft technologies are transforming commercial industries (e.g. retail, hospitality, financial services, healthcare, manufacturing) and public sectors (e.g. education, public safety)? Check out this multi-part Link Removed where...

Today's inspirational project is one that, well, sells itself... (and one that I want in my Man Cave :) Link Removed A lost puppy and his Clydesdales stablemates may have commanded the advertising spotlight during Super Bowl XLIX, but for our money, the real marketing magic from brewer...

The Windows Phone Store badge provides official branding assets to help you market your Windows Phone app, and help your customers find it. Link Removed

MICROSOFT Pan Asia head of marketing Gary Chan poses with the Nokia Lumia 630 at the launch held in Kuala Lumpur last week. Link Removed

Yes, I know it's not a too interesting subject, but I need something for this problem, and have no idea what? eBaying, I came across this machine: Link Removed Which caught my eye, simply because it appeals...if it works? Not too surpisingly, there was another ad with a price ~5 times...

(Sorry the title should say "Surface RT vs iPad") What a very desperate marketing move by Microsoft. Tsk! Tsk! It's apple and orange. People have reasons for their choice. Tablets are not about doing everyday tasks. I don't think my 2 year old will dig a Surface RT! Just for apps alone, you...

Just a feedback. Advanced System Optimizer (Link Removed) found 23 outdated drivers on my two-week old Sony laptop with Windows 8. Even Sony Vaio Care has not informed me about outdated drivers. As we all know, Microsoft does not recommend using third party software with Windows 8 OS. Is it...

Reference: TechNet Blogs

With October 26th looming on the horizon and the release of the all new, much touted (already) Microsoft "Surface", I am wondering if Microsoft is once again missing the proverbial boat. Marketing thus far seems to be very WOW factor oriented. Looks good, feels good, runs great, does...