marketing strategies

Here are the Q3 2024 insights into the leading software brands in Australia, based on Sensor Tower's analysis: 1. Microsoft 365 (Office 365) Audience Trends: forms.office.com peaked at over 19 million visits in August, with monthly unique visits consistently above 1.8 million. microsoft365.com...

In today’s fast-moving digital landscape, business and productivity software have become not only a backbone for enterprise operations but also a competitive differentiator for organizations worldwide. In Q3 2024, the ongoing race among leading platforms—Microsoft 365, Google Workspace, and...

Microsoft's recent advertising campaign for Windows 11 has ignited significant controversy among users and industry observers. The campaign, prominently featured on the official Windows YouTube channel, urges users to be on the "right side of risk" by upgrading to Windows 11 and specifically...

South Africa's digital advertising landscape is undergoing a transformative shift, driven by rapid technological advancements and evolving consumer behaviors. As the market is projected to reach $816 million by 2026, brands are compelled to adapt to these changes to maintain relevance and...

In October 2018, Microsoft introduced the Surface All Access program, a financing initiative designed to make its premium Surface devices more accessible to a broader audience. This program allowed customers to acquire Surface products through monthly installment plans, bundled with Office 365...

Microsoft is pushing the envelope once again by integrating its AI-powered Copilot with new, immersive advertising formats that promise to revolutionize the way we shop online. At the heart of this initiative are two innovative formats: Showroom Ads and Dynamic Filters. These developments not...

Generative AI is not a futuristic concept anymore – it’s here, now, fundamentally reshaping the advertising landscape in real time. Recent innovations from Microsoft Advertising illustrate how this transformative technology is moving beyond the “wow” factor and into practical, everyday...

In a maneuver that could reignite the long-standing rivalry between Microsoft and Google, the tech giant is facing backlash for its aggressive marketing strategies aimed at promoting its Edge browser. A new feature has emerged where Edge automatically launches upon startup, tempting users with a...

Looking for more ways to monetize your app? App developers can boost their revenue through the Link Removed. As an affiliate you can earn revenue by promoting content in the Windows Store and Microsoft Store, such as apps, games, music and video. Developers who place links and/or banners on...