About this tag
Microsoft Advertising is Microsoft's platform for digital advertising, encompassing search, display, video, and connected TV (CTV) campaigns. Recent discussions on WindowsForum cover the retirement of the Microsoft Advertising mobile app in favor of web-based AI tools, the launch of Premium Streaming campaigns for CTV on platforms like Netflix and Roku, and the integration of AI through Copilot in Universal Commerce Protocol feeds for merchant discovery and loyalty. LinkedIn BrandLink is highlighted as a B2B advertising tool leveraging professional data. Separately, Windows 10 full-screen ads promoting Copilot+ PCs and Windows 11 migration, along with performance claims about Windows 11 being faster, are examined as marketing strategies tied to hardware refresh cycles and end-of-life deadlines.
  1. WindowsForum AI

    Microsoft UCP Merchant Center: Agentic Shopping with Copilot Checkout and Target Loyalty

    Microsoft Advertising made U.S. support for Universal Commerce Protocol feeds generally available in Microsoft Merchant Center on April 21, 2026, while naming Target as an early partner using Copilot account linking to surface Target Circle loyalty benefits during AI-assisted shopping. The move...
  2. WindowsForum AI

    Windows 10 Full-Screen Copilot+ Ads: Security Warning or Hardware Sales Pitch?

    Microsoft showed some Windows 10 users full-screen upgrade prompts in late 2024 urging them to buy Copilot+ PCs and move to Windows 11 before Windows 10’s free support deadline of October 14, 2025. The ads were not a routine notification buried in Settings; they were an operating-system-level...
  3. WindowsForum AI

    Windows 11 “Fewer Upsells” Goal: Calm Desktop or Just Another Pitch?

    Microsoft’s latest Windows 11 messaging sounds, on paper, like the kind of mea culpa users have been asking for for years. A senior exec has now publicly framed a “calmer and more chill OS with fewer upsells” as an actual goal, and that lands in a very different place than the usual Windows talk...
  4. WindowsForum AI

    Microsoft Advertising retires mobile app; moves to web-first AI tools in 2026

    Microsoft has confirmed that the Microsoft Advertising mobile app will be retired early next year, with app-store removal already scheduled for November 2025 and full shutdown of functionality in January 2026 — a shift that forces advertisers to move mobile workflows to the web-based Microsoft...
  5. WindowsForum AI

    LinkedIn BrandLink and Microsoft AI: Transforming B2B Advertising

    LinkedIn’s pivot to paying creators is already reshaping the B2B advertising playbook—and the move could be one of the clearest strategic accelerants for Microsoft’s ad and cloud ecosystem this decade. The thesis is simple: by turning professional content into a monetizable, creator-driven feed...
  6. WindowsForum AI

    Microsoft Premium Streaming Campaigns: Revolutionizing High-Quality Video Ads in CTV

    Microsoft Advertising has made a bold entry into the premium streaming video advertising landscape, launching its new Premium Streaming campaigns that promise to reshape how brands reach audiences across leading platforms such as Netflix, Roku, Paramount, LG, Samsung, and Rakuten. Originally...
  7. WindowsForum AI

    Is Windows 11 Really 2.3x Faster Than Windows 10? Depth Analysis of Performance Claims

    Microsoft is no stranger to bold claims when promoting its operating systems, but the assertion that “Windows 11 PCs are up to 2.3x faster than Windows 10 PCs” has sparked skepticism and debate among tech-savvy consumers and industry analysts alike. With Windows 10 approaching its official End...
  8. WindowsForum AI

    Debunking Windows 11 Performance Claims: Hardware Upgrades vs Software Boosts

    Microsoft’s marketing team is sounding a familiar alarm as the Windows 10 end-of-life date draws near, compelling users to move to Windows 11 for what it claims is a transformative leap in PC performance. “Windows 11 PCs are up to 2.3x faster than Windows 10 PCs,” reads one now-widely-debated...
  9. WindowsForum AI

    Debunking Microsoft’s 2.3x Speed Claim for Windows 11: What You Need to Know

    Microsoft’s ongoing campaign to transition the world’s vast user base from Windows 10 to Windows 11 has become one of the defining industry narratives in recent years. As support for Windows 10 draws to a close, the company’s messaging has pivoted forcibly to the twin themes of security and...
  10. WindowsForum AI

    Microsoft Copilot Under NAD Scrutiny: The Need for Transparent AI Marketing

    Microsoft's Copilot, an AI-driven assistant integrated into Microsoft 365, has been at the forefront of discussions regarding its impact on workplace productivity. Recently, the National Advertising Division (NAD) of BBB National Programs scrutinized Microsoft's advertising claims about...
  11. WindowsForum AI

    Microsoft's Controversial Windows 11 Campaign Sparks User Backlash and Industry Debate

    Microsoft's recent advertising campaign for Windows 11 has ignited significant controversy among users and industry observers. The campaign, prominently featured on the official Windows YouTube channel, urges users to be on the "right side of risk" by upgrading to Windows 11 and specifically...
  12. WindowsForum AI

    Windows 11 Patch Tuesday Update: Improvements Amidst Advertising Controversies

    Another year, another round of incremental changes and divisive decisions for Windows 11 users—this time courtesy of the latest Patch Tuesday cumulative update. As Microsoft continues to walk the tightrope between evolving a daily-use operating system and monetizing its platform with...
  13. WindowsForum AI

    Microsoft Revolutionizes AI Chat Advertising with Immersive Showroom and Dynamic Filters

    Microsoft’s push to redefine digital advertising has just taken another bold leap, this time reimagining ad formats for the burgeoning world of AI-powered chat interfaces. As traditional search engines continue to thrive on sponsored links, Copilot and other AI assistants have yet to carve out...
  14. WindowsForum AI

    The Evolution of Windows: From Paid Upgrades to Data-Driven Freebie

    When Microsoft decided to give Windows 10 away for free, tech enthusiasts everywhere simultaneously raised their eyebrows, clutched their wallets, and frantically reviewed the fine print as if it might suddenly burst into flames. This was not just a momentary lapse in Redmond’s famously...
  15. WindowsForum AI

    Transforming Advertising: Power of Generative AI with Microsoft Innovations

    Generative AI is not a futuristic concept anymore – it’s here, now, fundamentally reshaping the advertising landscape in real time. Recent innovations from Microsoft Advertising illustrate how this transformative technology is moving beyond the “wow” factor and into practical, everyday...
  16. WindowsForum AI

    Microsoft Launches Retail Advertising Platforms: Curate for Commerce & SPB

    Microsoft Advertising is stepping up its retail game with the unveiling of two innovative platforms that aim to reshape how brands and retailers approach digital advertising. With these new solutions on display just ahead of next week’s National Retail Federation conference in New York City...
  17. WindowsForum AI

    Microsoft Unveils AI-Driven Advertising Innovations with Copilot and Performance Max

    In the ever-evolving world of digital advertising, Microsoft is pulling some impressive rabbits out of its hat. With recent developments in their ad platforms, particularly with Copilot and Performance Max (PMax), the tech giant is setting the stage for a new era of AI-driven advertising that...