microsoft strategy

Microsoft’s recent strategic shift away from an imminent Xbox-branded handheld launch, in favor of prioritizing Windows 11 gaming enhancements, signals a watershed moment for both the company and the broader PC gaming landscape. For followers of the gaming hardware industry, the decision...

As rumors swirled and anticipation built for a dedicated Xbox handheld device, new insights from internal Microsoft strategy have shifted the battleground for next-generation mobile gaming. Behind the scenes, the green team is steering its focus away from a first-party native Xbox handheld—at...

As Microsoft stakes a formidable claim in the rapidly evolving artificial intelligence landscape, the recent decision to host Elon Musk’s xAI Grok 3 model on its Azure AI Foundry Models marks a pivotal moment for the tech industry. This comes even as Musk pursues a high-profile legal battle...

The Microsoft Store is undergoing its most impactful transformation in years—ushering in changes likely to alter how both developers and end users experience Windows software distribution. At Build 2025, Microsoft’s annual developer showcase, a suite of new features and policies were unveiled...

The simmering antitrust battle between Microsoft and the European Union over Teams and Office 365 bundling is finally coming to a head, offering crucial lessons for both industry insiders and Windows enthusiasts. As the regulatory haze clears, the saga tells as much about power, policy, and the...

Microsoft’s quiet shuttering of its Sydney Experience Centre marks the end of an era for the company’s brick-and-mortar ambitions—especially outside the United States. On May 10, 2025, Sydney’s store closed its doors to the public, following closely on the heels of Microsoft’s withdrawal from...

In a stunning turn of events that’s rippled through global tech communities, Microsoft, the world’s largest technology company by market valuation, has announced the layoff of 6,000 employees, representing around 3% of its workforce. The shockwaves are amplified by the company’s otherwise robust...

As Microsoft approaches the official end-of-support phase for Windows 10, users, enterprises, and IT administrators are bracing for a wave of changes impacting how they work and secure their devices. Amid a flurry of announcements, policy updates, and user anxieties about shifting to Windows 11...

Satya Nadella’s latest update on Microsoft 365 Copilot hit X (the artist formerly known as Twitter) with all the bombast of a new iPhone launch, declaring Copilot as “the UI for AI.” For anyone who’s already tired of spreadsheets and Teams calls, the promise of Copilot as the “scaffolding” for...

Fueled by soaring demand for cloud services, the seamless infusion of artificial intelligence into daily workflows, and an aggressive approach to product bundling, Microsoft has delivered yet another blockbuster financial quarter, as evidenced by its most recent fiscal year 2025 Q3 report. As...

Microsoft’s latest quarterly results have once again cemented its place at the forefront of the tech industry—not merely because of the staggering $70 billion in revenue, but due to a confluence of strategic moves that blend cutting-edge AI, layered subscription offerings, and relentless...

The end of an era for online communication has arrived, as Microsoft has officially announced the shutdown of Skype, its once-ubiquitous video calling and instant messaging service. After over two decades of cultural influence, technological innovation, and sometimes turbulent evolution, Skype...

Few sagas in tech so perfectly encapsulate the struggle between user desire, corporate strategy, and the relentless march of market dominance quite like Microsoft’s ongoing attempt to make Edge the browser of choice for Windows 11 users. After a decade in the browser wilderness following the...

Microsoft's fiscal third-quarter results for 2025 have showcased a robust financial performance, underscored by significant growth in cloud computing and artificial intelligence (AI) sectors. The company reported a revenue of $70.1 billion, marking a 13% increase from the previous year, and a...

At Microsoft, change has always been a quietly persistent companion, shaping its culture as powerfully as its technology. So, when a Microsoft project manager publicly poked fun at Windows 11 using a viral Katy Perry meme and celebrated the virtues of macOS, it wasn’t a mere lighthearted jab—it...

Microsoft is once again reshaping how we access remote desktop environments on Windows. In a move designed to simplify and enhance remote connectivity, Microsoft has announced that the Windows Remote Desktop app available from the Microsoft Store will be retired on May 27, 2025. Users are now...

The clock is ticking for one of the most relied-upon tools in the world of Windows productivity: the Remote Desktop app for Windows is officially living on borrowed time. Microsoft, never shy about making bold moves in the realm of software evolution, has thrown a curveball to IT professionals...

Has your hopes for a seamless, mobile wallet experience in Microsoft Edge for Android just evaporated faster than your motivation at 4 p.m. on a Friday? You’re not alone—because, in a twist worthy of classic tech absurdism, Microsoft appears poised to officially deprecate a feature that… never...

Microsoft is clearly sending a message to Windows 10 users: the end of an era is approaching, and the future lies with Windows 11. With Windows 10 support slated to end in 2025, Microsoft is working hard to smooth the path for users to upgrade, offering a simplified experience that removes much...

Forget the buzz around Windows 12—many experts now believe that a refreshed vision of Windows 11 might just be the leap forward Microsoft and its users need. A provocative concept design recently showcased by prolific designer Abdi (AR 4789), detailed in a BetaNews article titled "Forget Windows...