In a move that has raised eyebrows and sparked controversy among users, Microsoft is increasingly integrating advertisements into Windows 11. From prominent reminders in the Settings app to full-screen notifications promoting its own services, such as Game Pass, the line between user...
Overview
Windows 10 S is a specific configuration of Windows 10 Pro that offers a familiar, productive Windows experience that’s streamlined for security and performance. By exclusively using apps in the Windows Store and ensuring that you browse safely with Microsoft Edge, Windows 10 S keeps...
app packaging
desktop applications
desktop bridge
development
evernote
github
installation
monetization
non-store apps
performance
resources
security
software distribution
training
update
user engagement
uwp
windows 10
windows 10 s
windows store
Overview
Native Ads is a component-based ad format that gives publishers the flexibility of placing the individual components of a creative – title, image, logo, description, call to action text – so as to provide the best possible fitment to the look and feel of the rest of the app. This...
ad components
ad guidelines
ad integration
ad performance
advertising
app development
cta
developers
engagement
html
javascript
microsoft advertising
monetization
native ads
sdk
user experience
uwp
visual studio
xaml
At Link Removed last week, the Windows Store announced new capabilities to reach more customers, improve your productivity and promote and monetize your apps and games, including:
Offering your games to Xbox One users
Updating your Store listings faster via import/export
Releasing new games or...
advertising
analytics
apps
beta testing
cortana
customer engagement
dashboard
dev center
game development
games
in-app purchases
monetization
one-click download
promotion
sdk
store listings
usage reports
uwp
windows store
xbox one
In-app advertising continues to represent over one-third of the revenue that developers make from writing apps for the Microsoft Windows platform. As part of our continuous commitment to maximize developer monetization through ads, today we are excited to announce Microsoft’s ad mediation...
ad mediation
ad networks
advertising sdk
analytics
app development
app revenue
auto-optimization
client side
cloud service
developers
fraud detection
machine learning
microsoft
monetization
performance reporting
reporting api
ssp
user experience
uwp
yield optimization
We are excited to announce the launch of interstitial banner ads support in the Microsoft Store Services SDK. Interstitial banner ads have been one of the top Windows Dev Center feature requests since we introduced support for interstitial video ads.
What are interstitial banner ads...
advertising
app development
banner ads
best practices
beta program
code samples
display ads
ecpms
gaming
interstitial ads
microsoft store
monetization
networking
revenue
sdk
services sdk
user engagement
uwp
windows 10
winrt
Looking for more ways to monetize your app? App developers can boost their revenue through the Link Removed. As an affiliate you can earn revenue by promoting content in the Windows Store and Microsoft Store, such as apps, games, music and video.
Developers who place links and/or banners on...
Here’s something any would-be game developer who wants to find a good monetization strategy needs to know. The psychology of gaming is weird. I have a friend who hates to pay for games. Her favorite kind of games are the freemium ones that make their money off of in-app purchases. Basically, you...
ad network
ads
android
api integration
casual gaming
development tips
event handling
freemium
game ads
game development
game revenue
gaming psychology
in-app purchases
ios
monetization
playtem
unity
user experience
uwp
We’re excited to announce our partnership with GameAnalytics, a powerful tool that helps developers understand player behavior so they can improve engagement, reduce churn and increase monetization.
The tool gives game developers a central platform that consolidates player data from various...
cocos2d
custom events
data analytics
engagement
event tracking
game development
game insights
gameanalytics
gaming metrics
installation instructions
integration
kpi
microsoft uwp
monetization
nuget
player behavior
real-time dashboard
sdk
unity 3d
unreal engine
Starting this week you will see new capabilities in Dev Center. In this blog I’ll describe what’s new in more detail and share ideas how to make best use of them:
App submission: new price tiers, and preview of a new age rating system that will start to be rolled out in December
App promotion...
advertising
age rating
app development
app submission
badges
content integration
customer acquisition
dev center
developer agreement
feedback
iarc
in-app purchases
microsoft
monetization
pricing
promotion
store updates
uwp
version 2016
windows store
This past August we announced the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation. Video interstitials are full screen video ads, 20-30 seconds, that typically offer up to 10x the eCPM (value per thousand views) vs traditional banner ads. This makes...
ad mediation
ad serving
app development
best practices
data plan
game development
interstitial
javascript
microsoft
mobile ads
monetization
rewards based
sdk
user experience
user interface
video ads
visual basic
windows 10
windows store
This blog is the latest in a recurring series about recent Store trends across categories, markets, and more. Understanding these trends can help you determine what types of apps to build or where to focus your development efforts.
With the launch of the unified Dev Center in April, we released...
adoption
categories
development
devices
downloads
games
in-app purchases
language
market share
mobile apps
monetization
productivity
products
revenue
september 2015
store updates
trends
user engagement
windows 10
windows store
Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...
ad mediation
ad revenue
ad targeting
ad units
advertising
app management
app promotion
auto-update
banner ads
coppa
dev center
interstitial ads
microsoft
monetization
reporting
sdk
uwp
windows 10
windows 8.1
windows phone
Except Microsoft advertising SDK, from which ad networks could I get ads SDK? I want to add in-app advertising in my Windows 8.1 games. Could anyone give me some advice? Thanks.
I want to put ads in my Windows apps, the ads can also be suitable for Windows 10 platform. Do anybody know which ad network provides this kind of ads? Thanks.
Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Link Removed and shared the new ways for building more personal mobile experiences that you can monetize across one billion Windows 10 customers. During the remainder of the conference, we’ll go deep into each...
app development
app discovery
app promotion
business store
carrier billing
content marketing
dev center
developer tools
digital content
game distribution
in-app purchases
microsoft advertising
monetization
software distribution
subscription services
universal windows platform
windows 10
windows apps
windows insider
windows store
This blog is the latest in a recurring series about recent Store trends across categories, markets, and more. Understanding these trends can help you determine what types of apps to build or where to focus your development efforts. Data from the Windows Store is presented alongside the Windows...
app development
apps market
carrier billing
device optimization
downloads
emerging markets
game development
in-app purchase
languages
localization
market opportunities
monetization
photos category
store trends
universal apps
user engagement
windows
windows 10
windows 8.1
windows phone
Hey guys,
I am not sure if most of you are aware, but the policy for Windows 8 has been relaxed to now be more open for us developers.
If you look at the Windows Store Application Developer Agreement clause 4e). You will find that for In-App Commerce. You may elect to support purchasing...