monetization

Here’s something any would-be game developer who wants to find a good monetization strategy needs to know. The psychology of gaming is weird. I have a friend who hates to pay for games. Her favorite kind of games are the freemium ones that make their money off of in-app purchases. Basically, you...

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We’re excited to announce our partnership with GameAnalytics, a powerful tool that helps developers understand player behavior so they can improve engagement, reduce churn and increase monetization. The tool gives game developers a central platform that consolidates player data from various...

Starting this week you will see new capabilities in Dev Center. In this blog I’ll describe what’s new in more detail and share ideas how to make best use of them: App submission: new price tiers, and preview of a new age rating system that will start to be rolled out in December App promotion...

This past August we announced the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation. Video interstitials are full screen video ads, 20-30 seconds, that typically offer up to 10x the eCPM (value per thousand views) vs traditional banner ads. This makes...

This blog is the latest in a recurring series about recent Store trends across categories, markets, and more. Understanding these trends can help you determine what types of apps to build or where to focus your development efforts. With the launch of the unified Dev Center in April, we released...

Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...

Except Microsoft advertising SDK, from which ad networks could I get ads SDK? I want to add in-app advertising in my Windows 8.1 games. Could anyone give me some advice? Thanks.

I want to put ads in my Windows apps, the ads can also be suitable for Windows 10 platform. Do anybody know which ad network provides this kind of ads? Thanks.

Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Link Removed and shared the new ways for building more personal mobile experiences that you can monetize across one billion Windows 10 customers. During the remainder of the conference, we’ll go deep into each...

This blog is the latest in a recurring series about recent Store trends across categories, markets, and more. Understanding these trends can help you determine what types of apps to build or where to focus your development efforts. Data from the Windows Store is presented alongside the Windows...

Hey guys, I am not sure if most of you are aware, but the policy for Windows 8 has been relaxed to now be more open for us developers. If you look at the Windows Store Application Developer Agreement clause 4e). You will find that for In-App Commerce. You may elect to support purchasing...

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Well this will get them a lot of love. Gamasutra reports that Electronic ArtsLink Removed aims to monetize game demos. According to industry analyst Michael Patcher after an EA investor visit, the publisher will start selling 'premium downloadable content' prior to a game's release for $10-$15...

Hi all: I was just thinking how much potential Microsoft has by integrating live.com with Vista and future OS releases. I think they can have something very "innovative" by doing this. They can do this as an option rather than a built-in feature to avoid any anti-trust suits. Anyway, here...