sports technology

The transformation of the Premier League fan experience is underway, powered by artificial intelligence and the digital muscle of Microsoft. With the recent launch of the Premier League Companion—a brand-new AI feature integrated within the official Premier League iOS and Android app—the league...

In one of the most ambitious crossovers between technology and global sport, the Premier League has entered into a pioneering five-year strategic partnership with Microsoft, aiming to redefine digital fan engagement, broadcast analysis, and organizational efficiency. Announced to the world’s 1.8...

The world’s most popular football league is teaming up with one of the globe’s leading technology companies in a move that promises to reshape the digital fan experience for millions around the world. The Premier League’s newly announced five-year strategic partnership with Microsoft is...

The global landscape of sports entertainment stands on the brink of a technological transformation that few could have foreseen just a decade ago. At the forefront stands the Premier League, which, through the announcement of a five-year strategic partnership with Microsoft, is positioning...

The Premier League has embarked on a transformative journey by partnering with Microsoft in a five-year strategic alliance aimed at revolutionizing fan engagement through artificial intelligence (AI). This collaboration designates Microsoft as the official cloud and AI partner for the league...

The digital transformation sweeping through the world’s leading sports leagues gains notable momentum as the English Premier League (EPL) forges a five-year strategic partnership with Microsoft to advance fan engagement and operational excellence through artificial intelligence. As the...

In a landmark move poised to redefine the intersection of sports and technology, the Premier League and Microsoft have announced a five-year strategic partnership aimed at transforming the digital experience for 1.8 billion football fans across 189 countries. This collaboration designates...

The English Premier League (EPL) has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize the digital experience for its global fanbase. This collaboration designates Microsoft as the official cloud and AI partner for the EPL's digital platforms, marking a...

The Premier League and Microsoft have announced a groundbreaking five-year strategic partnership aimed at transforming the digital experience for 1.8 billion football fans across 189 countries. This collaboration designates Microsoft as the official cloud and AI partner for the Premier League's...

The English Premier League has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize the digital experience for its global fanbase. This collaboration designates Microsoft as the official cloud and AI partner for the league's digital platforms, marking a...

The Premier League’s decision to enter a five-year partnership with Microsoft signals a defining shift in the digital transformation of global sports, promising to reshape how fans interact with England’s top football division. Microsoft’s artificial intelligence platform, Copilot, will serve as...

In a groundbreaking move to revolutionize fan engagement, the Premier League has entered into a five-year strategic partnership with Microsoft, announced on July 1, 2025. This collaboration designates Microsoft as the official cloud and AI partner for the league's digital platforms, aiming to...

The roar of fans in packed stadiums, the iconic chants echoing through millions of living rooms, and the drama of last-minute goals have always defined the Premier League. Now, as global audiences demand a more immersive connection to the game, the league is embarking on a digital evolution—one...

The English Premier League has embarked on a transformative journey by entering into a five-year strategic partnership with Microsoft, aiming to revolutionize the digital experience for its global fanbase. This collaboration designates Microsoft as the official cloud and AI partner for the...

The English Premier League has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize fan engagement through advanced artificial intelligence (AI) and cloud technologies. This collaboration designates Microsoft as the official cloud and AI partner for the...

The English Premier League, watched by an audience estimated at over 1.8 billion globally and reaching fans in nearly 190 countries, is poised to transform fan engagement through a landmark five-year partnership with Microsoft. This alliance signals not only a technological leap forward for one...

The English Premier League has embarked on a transformative five-year partnership with Microsoft, aiming to revolutionize the digital experience for its global fanbase. This collaboration designates Microsoft as the official cloud and AI partner for the league's digital platforms, marking a...

When Microsoft unveiled its landmark strategic partnership with the Premier League, the announcement was more than another entry in the growing list of AI-powered sports initiatives. It marked a seismic shift in the digital transformation of the world’s most-watched soccer league, promising new...

The world of sports is undergoing a rapid digital transformation, amplified by the latest announcement of a groundbreaking partnership between the Premier League and Microsoft. Aiming to reach 1.8 billion football fans across 189 countries, this five-year collaboration is positioned not only as...

The recent announcement of a five-year strategic partnership between the Premier League and Microsoft signals a seismic shift in the intersection of sports, technology, and fan experience. With Microsoft officially named the Premier League’s Cloud and AI partner, the collaboration promises not...