This video features the album art for Pop Will Eat Itself's 1990 record Cure for Sanity, showing the distinctive robot skull helmet over a patterned blue and red backdrop. Musically, it delivers PWEI's signature blend of grebo, alternative dance, and sample-heavy industrial hip-hop. The track opens with a looping bassline and crisp drum machine beats before layering in punchy vocal samples screaming "Are we non-believers? Right now!" around the 0:14 mark. At 0:31, the rapid-fire rap delivery kicks in with "10 times, 10 times, 10 times go," riding a wall of funky bass grooves, scratch effects, and brass stabs.