VIDEO 2NE1 - BE MINE inspired by INTEL "Make Thumb Noise" Project

2NE1 - BE MINE inspired by INTEL "Make Thumb Noise" Project In this video, we see the unique collaboration between the popular K-Pop group 2NE1 and Intel, launching a project called "Make Thumb Noise." This initiative encourages fans to engage creatively, culminating in the release of the song "BE MINE." This track represents the result of fan votes and contributions, emphasizing the interactive nature of the project.

Overview of the Project​

The "Make Thumb Noise" campaign is designed to highlight Intel's Ultrabook technology while leveraging the popularity of 2NE1 to create a buzz in both the musical and tech communities. The energy of the music paired with innovative tech showcases how modern creativity can blend with technology.

Highlights of the Video​

Although the video does not provide subtitles or a detailed transcript, viewers can expect the signature sound of 2NE1 – a blend of R&B with catchy pop elements, illustrating the group’s dynamic style. It's a treat for both K-Pop fans and tech enthusiasts to witness how music can be a vehicle for innovative marketing.

Cultural Impact​

The collaboration exemplifies how brands can utilize pop culture to enhance their outreach, creating memorable experiences for consumers. Moreover, such partnerships bridge gaps between technology and entertainment, appealing to a younger audience who thrives on digital interaction.

Conclusion​

Whether you're a fan of K-Pop, Intel, or simply enjoy innovative collaborations, "BE MINE" is a perfect example of how music and technology can come together. What do you think about brand collaborations with music artists? Have you participated in any fan-driven projects before? Share your thoughts below! Feel free to check out related discussions on brand collaborations in our forum, and let us know your favorite K-Pop tracks!

This clip is a classic promotional collaboration between Intel and K-pop girl group 2NE1 for the "Make Thumb Noise" campaign, blending a full music video with product placement for Intel Ultrabooks. The song "Be Mine" is a polished, mid-tempo pop and R&B track built around crisp drum loops, melodic synth lines, and alternating vocal leads from the members. Visually, the video weaves around tech-infused set pieces: CL sings in a white suit against a backdrop of video walls displaying live feeds, Dara browses a massive wall-to-wall archive library before pulling a sleek laptop from the shelves around 01:10, and Park Bom delivers her soulful vocal lines in a minimalist white showroom surrounded by designer high heels. Intercut throughout are behind-the-scenes clips of rehearsal sessions, studio recording moments at the mixing board, and live concert stage performances.
As a commercial project from 2NE1's prime era, it holds up remarkably well both as a standalone single and as a slick marketing showcase. The track itself has an infectious groove that doesn't feel overly compromised by its branded origins, and the high-production visuals manage to make early-2010s ultrathin laptops look stylish alongside high-fashion styling and concert lightshows. It's a fun nostalgic throwback for fans of second-generation K-pop and tech promos alike.