This classic promotional video opens with a panoramic view of the Seattle skyline before jumping into a software retail store decked out with Windows 98 displays. Bill Gates and Steve Ballmer appear dressed in oversized satin suits and turtlenecks, head-bobbing in synchronized rhythm to Haddaway's dance anthem "What Is Love," directly parodying SNL's famous Roxbury Guys. By 00:12, the duo takes their iconic side-to-side head-snapping routine on the road in a red convertible, interspersed with a comical cut to a congressional hearing where they point fingers at each other when questioned about competition. A fun moment occurs around 00:28 when the track briefly switches to Trio's "Da Da Da" before Ballmer shouts "No way!" and gets right back into Haddaway's beat.
It is a fantastic slice of late-90s tech nostalgia that perfectly captures the goofy, self-deprecating promotional style Microsoft embraced during the Windows 98 release. Seeing high-level tech executives lean entirely into popular culture skits—complete with subtle nods to their real-world antitrust scrutiny—makes this video genuinely entertaining and memorable.