Pulp’s video for "Babies" takes an amusingly meta approach to the 90s music video, opening with plain text titles defining a promo video as a song advertisement before breaking down television production tropes step by step. Text overlays label key elements like "lights" at 00:13 as the blurred silhouettes of the band snap into focus in a stark, blindingly white studio, followed by "setting" at 00:25 displaying gritty grey high-rise flats and urban chimneys. Frontman Jarvis Cocker, wearing an unbuttoned velvet jacket and badge, theatrically sings and dances in front of the white cyclorama alongside keyboardist Candida Doyle in a striped top and guitarists Russell Senior and Steve Mackey. Intercut throughout are vignette scenes of two teenage schoolgirls lounging in an attic bedroom, flipping through retro magazines like Look-In, reading puberty books, scribbling moustaches on poster boys, and displaying an "I'm a virgin" badge at 03:18.
What makes the video stand out is its witty self-awareness regarding filmmaking mechanics. At 02:09, a title card declares "jump cut" as the band instantly shifts into alternative bright outfits, followed immediately by "continuity" at 02:16 poking fun at visual edits, before culminating in "climax" at 03:41 with chaotic bedroom wrestling and intense camera stares from guitarist Russell Senior around 03:53. Musically, it is classic Britpop at its finest, driven by a relentless bassline, jangling guitar hooks, and bright Farfisa organ riffs over which Cocker delivers his signature storytelling vocals. It remains a clever, humorous subversion of music video cliches that perfectly matches the track's narrative energy.