This comedy sketch parodies Dragons' Den by transporting the format back to the Victorian era. An entrepreneur pitching as Peter Jones enters the dim, brick-walled warehouse to present his new invention—the toothbrush—asking for an investment of two shillings and sixpence. He demonstrates how brushing twice a day for two minutes produces a sparkling white smile, contrasting sharply with the panel of Victorian Dragons who all possess ghastly, rotten teeth.
The pitch unravels as each Dragon rejects the idea for absurdly period-appropriate reasons. One Dragon worries a broom on his teeth would cause them to fall out entirely, while Mistress Meaden scolds him for wasting children's time that could be spent praying in the workhouse or working in a coal mine. Another Dragon insists kids ought to be sweeping chimneys instead, and a fellow Dragon dismisses the venture as living in 'cloud shiny metal cuckoo land.' Outside the room, presenter Evan Davis teasingly tells Jones he relied a bit too much on his height.
It is a clever and tightly written piece of satire that nails both the tropes of the real show and the bleak humor of Victorian Britain. The visual contrast between Peter's modern dental hygiene and the horrific teeth of the panel carries the joke brilliantly from start to finish.