Vitas delivers his trademark blend of theatrical melodrama and vocal gymnastics in the music video for "Улыбнись" (Smile). Dressed in a dark trench coat, fedora, and leather gloves, he enters a dusty, retro apartment carrying a violin case while a suave, tango-inflected pop arrangement plays in the background. He sings smooth verses before breaking into his signature high-frequency operatic falsetto at 00:40. The scene is filled with theatrical imagery, including him tracing the song's title into dust on a vanity table at 01:15 and a canary chirping in a wire cage.
Things take a surreal turn around 01:51 when he spots a hangman's noose suspended near the light fixture, shifting the lighthearted mood into manic distress. By 02:40, his piercing vocal climax triggers a dramatic breakdown, shattering the room's glass panes, lamp, and mirror as he collapses to the floor. The story closes at 03:10 when a maid enters the room to clean, finding the apartment empty, the cage open, and the message left behind in the dust.
It is a classic example of Vitas' eccentric, highly stylized aesthetic from the early 2000s. The jarring contrast between the song's encouraging title and bouncy rhythm against the gloomy, despairing visual narrative creates a strange, captivating atmosphere that highlights his unique vocal talents.