Television giants LG and Samsung are throwing open the doors to a decidedly more AI-driven 2025, integrating Artificial Intelligence—seemingly into every aspect of their latest TV models. From Microsoft's Copilot teaming up with these household names to generative AI tech, there's a clear effort to redefine your TV time. But are these changes real enhancements to your binge-watching bliss, or are they just shiny distractions? Let’s dive into the AI-soaked world of the latest LG and Samsung televisions to separate the tangible innovations from hyped-up fluff.
Good AI is already indispensable for adjusting visuals, combating muddied shadows, or enhancing crystal-clear sound. But bad AI? It’s the one giving you an unnecessary “helper” voice spouting random tips while you’re enjoying your popcorn.
Now, over to you, WindowsForum family—love the concept of a TV whispering sweet AI nothings, or would you prefer your next screen sticks to being less flashy and more functional? Debate away in the forums below!
Source: TechRadar LG and Samsung have put AI everywhere in their 2025 TVs – and Copilot's coming too
What’s All This About AI in TVs?
Artificial Intelligence in TVs isn’t breaking news—it’s been stealthily living under the radar for years, running visual upscaling algorithms, improving sound quality, and adapting brightness to your room’s environment. However, what LG and Samsung are pitching for their 2025 models seems to go beyond the straightforward tweaks we’ve come to accept. Here’s what these tech behemoths are offering:Samsung’s AI Strategy: Vision AI and Copilot
Samsung introduces “Vision AI” in its 2025 TV lineup, spanning models like Neo QLED, OLED, QLED, and even The Frame series. Key features include:- Live Translate: Ever cringed at subtitles being slightly off? Vision AI now translates them in real time. Imagine catching a French indie film without reaching for your phone’s translation app.
- AI-Generated Wallpaper: Your TV’s boring black background when it's off? Samsung’s Vision AI steps in to craft a generative AI-designed wallpaper for “artistic” downtime.
- Click to Search: A game-changer for fans obsessing over “Where have I seen that actor before?” Click on an actor or object onscreen, and the AI serves you background details instantly.
LG’s Counterpunch: Personalization Galore with AI
LG plays the personalization card, aiming to embed themselves directly into how you interact with your TV:- Welcome Greetings: LG’s TVs will recognize you by name—yes, your TV may soon wish you "Good Evening" faster than your roommates.
- Voice Detection & Tailored Recommendations: Distinct voice configurations mean it knows who’s asking, suggesting different shows for you, your partner, or even your child. Think streaming profiles but spoken.
- AI-Powered Visual Enhancements: Advanced algorithms step up to upsample lower-res content into pixel-perfect splendor.
- AI Remote Control & Chatbot: While this might sound gimmicky, the renamed controller and embedded chatbot system could streamline settings and search queries if implemented thoughtfully.
- Generative Images & Copilot Queries: Though LG aligns itself with Samsung in using Microsoft’s Copilot assistant, its edge lies in integrating this into a broader personalization ecosystem.
Good TV AI vs. Gimmicky AI
Here’s where things get intriguing—though both brands are leaning into the same buzzword, either application could hit very differently for users.The Gimmick Trap
Handing over control to an AI can result in some eyebrow-raising nonsense. Unverified Copilot features, generative wallpapers, and possibly fleeting trends like “AI Chatbots for TVs” can easily come across as fluff bolted onto existing features. No one buys a $2,000 display to have it occasionally advise you not to glue your pizza (yes, generative AI really can get weird sometimes). If it slides into gimmick territory, users will likely disable these features and retreat to good ol’ Netflix browsing.The Potential to Elevate Viewing
On the other hand, real-time subtitle translation, better voice recognition, and smarter recommendations truly add value. AI-driven audio-visual optimization is no joke—advancements in Deep Learning and Neural Networks can significantly enhance the way videos scale up from standard HD to 4K or 8K. A bright win? AI could minimize digital noise and sharpen motion, addressing issues like pixelation on older content.But, Let’s Talk Microsoft’s Copilot
Microsoft’s Copilot isn't new—it’s taken up space in Windows 11, Microsoft 365, and Azure as a versatile AI assistant straddling chat-driven help and automation. What does it mean in smart TV land? Here’s a hypothetical breakdown:- Personalized Content Advisory: Copilot scours patterns in your viewing habits. Like a friend suggesting, "Hey, if you loved 'The Witcher,' you'll probably love 'Shadow and Bone.'"
- Data Overload Assistance: Ever juggled three remotes just to adjust settings while switching inputs? A smart Copilot assistant could let you streamline tasks with simple voice commands.
The Bigger Question: Do We Need AI Overload on TVs?
The integration of AI technology into televisions promises dazzling upgrades, but skepticism can’t be understated. The overuse of AI as a marketing buzzword feels eerily reminiscent of how every gadget in the 2000s had to have an “i” prefix (iEverything, anyone?). It’s easy to lose the nerdy yet necessary refinements—like stellar upscaling algorithms—among flashier (and sometimes needless) features.Good AI is already indispensable for adjusting visuals, combating muddied shadows, or enhancing crystal-clear sound. But bad AI? It’s the one giving you an unnecessary “helper” voice spouting random tips while you’re enjoying your popcorn.
Will Windows Users See Parallel Development?
Incorporating AI into appliances may give Microsoft’s Copilot further reach into everyday tech ecosystems. Tech-savvy Windows users should definitely watch how Copilot evolves across Samsung & LG platforms. It might hint at not only wider adoption but also a signaling of what's to come to desktop giants like Windows OS.Final Thoughts
AI-powered TVs in 2025 from LG and Samsung bring features that could—for the right audience—redefine the everyday viewing experience. There’s undeniable sophistication in subtitle translation, visual adaptability, and even AI-enhanced smart home integration. The risk, however, is outright feature-fatigue or, worse, privacy creep. Just as we’ve seen with many other hyped “revolutions” in tech, only time will tell which among these AI upgrades will truly earn their keep.Now, over to you, WindowsForum family—love the concept of a TV whispering sweet AI nothings, or would you prefer your next screen sticks to being less flashy and more functional? Debate away in the forums below!
Source: TechRadar LG and Samsung have put AI everywhere in their 2025 TVs – and Copilot's coming too
