Azure ACS Messaging Connect: Infobip Enables 2-Way SMS in 100+ Countries

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Infobip’s integration into Microsoft’s new Messaging Connect program significantly expands Azure Communication Services’ (ACS) global SMS footprint, making two‑way SMS available in more than 100 additional countries while preserving the native Azure developer experience and observability model. (infobip.com)

Background / Overview​

Microsoft launched Messaging Connect as a public preview for Azure Communication Services to let vetted partners provision numbers, handle local regulatory onboarding, and route SMS on behalf of Azure tenants. The result is an orchestration model where Azure remains the developer-facing surface and partners like Infobip provide carrier connectivity and compliance workflows. The Messaging Connect documentation and blog posts describe the program as expanding ACS reach to 190+ countries via partner routing while listing Infobip as the inaugural partner. (learn.microsoft.com) (techcommunity.microsoft.com)
Infobip’s own announcement frames the collaboration as an operational shortcut for enterprises that need global, carrier‑grade SMS without managing dozens of local vendor relationships. Infobip highlights its carrier footprint—800+ direct operator connections and reach into 200+ countries and territories—and positions the integration as a way for Azure customers to source Infobip‑managed numbers and use Infobip routes from inside the Azure portal. (infobip.com)
The items provided in the press distribution and syndicated coverage emphasize the same core points: Messaging Connect is in public preview, Infobip is the first partner, and the integration enables broader one‑way and two‑way SMS coverage while keeping telemetry and orchestration inside Azure.

What changed — concise technical summary​

  • Microsoft added Messaging Connect to Azure Communication Services, available as a public preview. The feature introduces a partner‑led routing and provisioning model that preserves the ACS API surface and Event Grid observability while delegating number provisioning, local registration, and final routing to messaging partners. (learn.microsoft.com)
  • Infobip is the first Messaging Connect partner. Azure customers can select Messaging Connect in the Azure portal, choose Infobip as the partner, be redirected to Infobip’s provisioning flow, acquire numbers (long codes, where available), and then operate those numbers from within ACS as if they were native resources. (infobip.com) (infobip.com)
  • The preview lists the API version and SDK support matrix for the public preview (for example, API version 2025-05-29-preview and C# / JavaScript SDKs in preview), and Microsoft explicitly warns preview features are provided without SLA and may change. Enterprises are advised not to divert mission‑critical traffic to preview APIs without mitigation. (learn.microsoft.com)

How it works — developer and operational flow​

Developer experience (what developers will actually do)​

Developers keep using the same ACS SMS API and SDKs they already know. The only practical difference in code is adding a MessagingConnect object to the send options that tells ACS to route the message via the partner and supplies the partner API key. ACS continues to authorize calls with the existing ACS token; the MessagingConnect block indicates partner routing. Delivery receipts, inbound messages, and opt‑out events are routed back into Azure Event Grid so existing telemetry and automation pipelines remain intact. (learn.microsoft.com)
Key developer details from the public preview documentation:
  • Supported SDKs in preview: C#, JavaScript; Python and Java support staged later. (learn.microsoft.com)
  • Example: call the SMS send API with an options object containing messagingConnect.partner = "infobip" and messagingConnect.apiKey = "<partner-key>". Azure routes the message and relays delivery reports back to Event Grid. (learn.microsoft.com)

Operational flow (what procurement, compliance, and ops teams will see)​

  • In the Azure portal, if ACS lacks the requested country/sender type natively, “Messaging Connect” appears as an option on the number provisioning blade.
  • The portal redirects to Infobip’s provisioning interface where organizations complete regulatory onboarding and number acquisition.
  • Infobip handles local regulatory registration, opt‑out enforcement, and final carrier routing; once approved, numbers appear in the Azure portal and are consumable by ACS resource identity. (infobip.com)
This separation of duties is deliberate: Azure remains the application orchestration and observability layer while the partner handles hyper‑local telco complexities. (learn.microsoft.com)

What “100+ new countries” and “190+ countries” actually mean​

Vendor headlines combine two related coverage concepts that are important to separate:
  • 190+ countries — Microsoft’s Messaging Connect framing: the program enables ACS reach across a partner network spanning more than 190 countries for SMS delivery generally (mostly one‑way delivery and alphanumeric sender ID support through partners). This is a program‑level statement that covers all partner networks combined in Messaging Connect. (learn.microsoft.com)
  • 100+ additional countries (two‑way) — Infobip’s specific claim: through Infobip’s network, two‑way SMS (local inbound + outbound on local long numbers) is now practical in more than 100 countries that ACS previously did not support natively. Two‑way capability often requires local operator support and pre‑registration, so this number refers to countries where Infobip can enable inbound message paths and local sender types for Azure customers. (infobip.com)
These figures are vendor statements and should be validated per country and per sender type during procurement because local laws, operator rules, and carrier behaviours vary and change.

Technical specifics and developer references​

  • Messaging Connect public preview lists API version 2025-05-29-preview and preview SDK versions (JavaScript: 1.2.0-beta.4, .NET: 1.1.0-beta.3 at the time of publication); preview features carry no SLA. Teams must confirm the exact API/SDK versions in their environments before integration. (learn.microsoft.com)
  • Supported sender types in preview:
  • Long codes / Virtual Long Numbers (VLNs) — supported for one‑way and two‑way where allowed.
  • Dynamic Alphanumeric Sender IDs — supported one‑way in permitted markets.
  • Short codes — listed as coming soon (not yet available in preview). (learn.microsoft.com)
  • Observability: Delivery reports and inbound messages return to Azure Event Grid; Log Analytics and existing Azure automation flows continue to work unchanged, preserving telemetry inside the Azure tenant. (learn.microsoft.com)

Practical benefits for enterprises​

  • Unified developer experience — teams keep using ACS SDKs, Azure Event Grid, and existing automation, reducing development overhead when adding global SMS. (learn.microsoft.com)
  • Reduced vendor fragmentation — instead of managing multiple CPaaS vendors or local telco contracts, organizations can lease and manage numbers via Infobip from inside Azure, simplifying procurement and lifecycle management. (infobip.com)
  • Partner‑managed compliance — local sender registration, template approvals, and opt‑out enforcement are handled by the partner, which centralizes regulatory workflows and reduces legal overhead for multi‑market campaigns. (infobip.com)
  • Faster time to market — especially where Infobip already has operator relationships, provisioning and delivery can be quicker than building local integrations from scratch. (infobip.com)
  • Enterprise-grade reach — Infobip’s connectivity (800+ direct operator links) and Microsoft’s orchestration provide a high‑coverage, redundant path for international SMS. (infobip.com, learn.microsoft.com)

Use cases that improve immediately​

  • Time‑sensitive authentication (OTP) and MFA delivery to global users.
  • Transactional notifications (banking alerts, delivery updates) sent from branded alphanumeric IDs where allowed.
  • International conversational customer support using local long numbers for two‑way SMS.
  • AI/Copilot notification or alerting workflows that need a reliable fallback channel to reach users globally from Azure automation pipelines. (techcommunity.microsoft.com)

Notable strengths — why this matters​

  • Separation of orchestration and delivery is a clean architectural move: Azure keeps app logic and telemetry while specialists handle telco variability.
  • Operational simplification for global programs reduces integration and compliance costs, which is often the largest hidden expense in multinational messaging programs.
  • Preserved telemetry inside Azure is a major win for observability and governance: DLRs and inbound messages feed existing monitoring and incident automation without new vendor SDKs proliferating inside the application stack. (learn.microsoft.com)
  • Vendor scale — Infobip’s global carrier footprint and Microsoft’s cloud scale mean broad redundancy and multiple routing options in many markets, improving deliverability resilience relative to single‑path setups. (infobip.com)

Risks, caveats, and unanswered questions​

While the technical design is sound, the integration introduces several operational and strategic risks organizations must address.

1. Preview status and SLAs​

Messaging Connect is a public preview. Preview APIs come without SLA and may change across versions. Avoid routing mission‑critical OTP or compliance messages through untested preview flows without fallback paths. (learn.microsoft.com)

2. Vendor concentration and single‑partner risk​

Infobip is the first partner. Relying on a single partner creates concentration risk for carrier routing, pricing, and dispute resolution. Microsoft’s roadmap indicates more partners will be added, but enterprises should plan for redundancy and contractually define failover behaviours. (learn.microsoft.com)

3. Per‑country variability and regulatory risk​

Claims like “100+ additional countries” or “190+ markets” are programmatic and vendor‑centric. Local compliance (business registration, template pre‑approval, sender ID restrictions) still applies and timelines can vary greatly—sometimes days, sometimes weeks. Always verify per country and per sender type before committing to go‑live timelines. (infobip.com)

4. Pricing, billing, and TCO complexity​

Messaging Connect allows partner‑directed billing. That means total cost per message, number leasing fees, registration charges, and support cost can vary and should be modeled carefully. Negotiate predictable pricing for high‑volume flows and understand pass‑through charges for regulatory registrations.

5. Security and privacy controls​

Although ACS preserves authorization via ACS tokens, partner API keys are used in provisioning flows. Ensure keys are stored and rotated securely, and that contractual data processing and privacy controls align with enterprise policies—particularly for regulated industries. Review data residency expectations for inbound messages and delivery reports. (infobip.com)

6. Delivery performance variability​

Carrier routing, operator filtering, and local greylisting can still produce inconsistent delivery times and failure rates across countries. Implement robust monitoring for delivery receipts, complaint metrics, and inbound traffic to detect regional deliverability problems quickly.

Recommended rollout and governance checklist​

  • Start small: pilot Messaging Connect + Infobip for a non‑critical region and a defined message template set to measure throughput, latency, and complaint rates.
  • Verify per‑country availability: confirm the specific sender types you need (VLN, short code, alphanumeric) are supported in each target market and measure expected provisioning timelines. (learn.microsoft.com, infobip.com)
  • Negotiate SLAs and pricing: include commitments for provisioning time, delivery performance targets, and escalation paths for outages. Don’t assume preview pricing is representative of future GA rates.
  • Maintain redundancy: keep an alternate sending path (secondary CPaaS or direct operator) for mission‑critical flows until Messaging Connect is GA and contractual SLAs are in place.
  • Integrate telemetry: ingest DLRs, complaint metrics, and inbound messages into centralized observability and alerting to detect and remediate deliverability issues. (learn.microsoft.com)
  • Align legal & privacy teams early: prepare registration documents, use‑case justifications, and template text to accelerate approvals for regulated countries.
  • Harden secrets management: store partner keys in secure vaults, enable key rotation, and audit provisioning flows. (infobip.com)

Pricing and procurement considerations​

Messaging Connect introduces partner‑managed billing. That simplifies provisioning but complicates total cost modelling because the final bill can include:
  • Number leasing fees (per month/per number)
  • Per‑message send charges (varies by destination)
  • Regulatory or registration charges (one‑time or recurring)
  • Support and SLA add‑ons
Procurement teams should request detailed rate cards and model costs under realistic volume assumptions, then negotiate volume discounts and predictable pricing for critical high‑volume campaigns. Consider including a transition clause to move volumes to another partner if pricing or service quality degrades.

What to watch next (roadmap signals)​

  • Additional Messaging Connect partners will likely be added to provide redundancy and competitive pricing options.
  • Short codes and expanded SDK language support (Python, Java) are on the product roadmap and marked in documentation as “coming soon.” Expect these as Messaging Connect moves to GA. (learn.microsoft.com)
  • Tighter integration with Azure automation and AI toolsets (Copilot Studio, Power Automate) will likely follow as SMS becomes a standard notification channel in AI-driven workflows. (techcommunity.microsoft.com)

Final analysis — strategic takeaway​

Infobip’s integration with Azure Communication Services via Messaging Connect represents a pragmatic and well‑engineered architectural shift for global SMS: it decouples the developer-facing orchestration (kept inside Azure) from the messy, hyper‑local telco realities that partners are better equipped to handle. For Azure‑centric organizations, this can materially reduce development and operational overhead when delivering international SMS, and it can accelerate time‑to‑market for global use cases like OTP, transactional alerts, and two‑way customer support. (learn.microsoft.com, infobip.com)
That said, the integration is not a plug‑and‑play panacea. Messaging Connect is in public preview; Infobip is the initial partner (creating concentration risk); and per‑country sender capabilities and regulatory timelines vary widely. Organizations should pilot carefully, negotiate robust commercial terms, and retain fallback channels for mission‑critical messages until the program reaches GA and multiple partners are available.

Quick reference — essential facts at a glance​

  • Feature: Messaging Connect (Azure Communication Services) — public preview. (learn.microsoft.com)
  • First partner: Infobip — partner provisioning, regulatory onboarding, and carrier delivery integrated into ACS. (infobip.com)
  • Headline coverage: 190+ countries via partner network (program‑level); two‑way SMS in 100+ additional countries via Infobip (vendor claim; verify per country). (learn.microsoft.com, infobip.com)
  • Developer impact: Use existing ACS SMS API; include a MessagingConnect options object to route via partner. Observability and Event Grid remain the primary telemetry paths. (learn.microsoft.com)
  • Preview specifics: API 2025-05-29-preview; SDK support for C# and JavaScript in preview (Python/Java coming). Preview features are provided without SLA—do not assume production readiness. (learn.microsoft.com)
This integration is a concrete step toward making Azure a truly global communications platform for enterprises, but execution, governance, and careful per‑country validation will determine whether Messaging Connect and its partners become the de‑facto route for global SMS or simply one of several viable approaches. (techcommunity.microsoft.com)
Source: digitalmore.co Infobip makes SMS available in 100+ new… | Digital More
Source: The Manila Times Infobip makes SMS available in 100+ new countries via Microsoft Azure Communication Services
 
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Infobip’s expanded integration with Microsoft Azure Communication Services (ACS) makes carrier-grade SMS — including two‑way messaging and local number provisioning — available to Azure customers in more than 100 additional countries, surfacing Infobip‑managed numbers and delivery routes directly inside the Azure portal while preserving the native ACS developer and observability experience.

Background / Overview​

Azure Communication Services has long provided an application-facing communications surface inside Microsoft Azure, but native SMS coverage historically left gaps in many markets. Microsoft’s new Messaging Connect partner model changes that by letting vetted communications platforms route SMS on behalf of Azure tenants when native ACS coverage is insufficient. Infobip is the inaugural Messaging Connect partner, and its integration is positioned to extend practical SMS reach — notably enabling two‑way local messaging in 100+ additional markets — while keeping orchestration, telemetry, and developer APIs in Azure.
This article summarizes the technical and operational details of the integration, verifies the claims that matter to IT teams, analyzes the strengths and risks for enterprise adoption, and offers a practical adoption checklist for Windows‑centric cloud and communications teams building on ACS.

What changed: the technical and operational summary​

Messaging Connect: architecture and developer surface​

  • Applications continue to call the ACS SMS API and use the same SDKs developers already know. A small options object — the MessagingConnect configuration (partner name + partner credentials) — tells ACS to route a message via the selected partner.
  • ACS remains the authorisation and observability plane: delivery receipts, inbound messages, and opt‑out events are surfaced back into Azure Event Grid and Azure Log Analytics so existing automation and monitoring remain intact.
  • Number provisioning, telco routing, and regulatory onboarding are handled by the messaging partner (Infobip) and surfaced into the Azure portal as partner‑managed resources. That means the Azure portal will redirect a provisioning flow to Infobip for acquiring local numbers and submitting required documentation.
These interactions preserve the developer experience while outsourcing the hyper‑local telco work to Infobip’s platform.

Supported sender types and capabilities (preview)​

  • Long codes / Virtual Local Numbers (VLNs): supported for one‑way and two‑way messaging where local operator rules permit.
  • Dynamic alphanumeric sender IDs: supported for one‑way branded messages in markets that permit them.
  • Short codes: listed as “coming soon” in partner documentation and Microsoft guidance; not universally available in preview.
Microsoft describes Messaging Connect as enabling SMS reach across a partner network spanning roughly 190+ countries for partner‑routed delivery, while Infobip’s messaging emphasizes the incremental capability of enabling two‑way SMS in 100+ additional countries beyond ACS’s prior native coverage. These are vendor statements and should be validated during procurement for each country and sender type used.

Preview status and API details​

Messaging Connect was introduced in public preview; Microsoft’s documentation identifies preview API versions and SDK releases and explicitly notes that preview features are published without a service‑level agreement and are subject to change. Teams should confirm the API and SDK versions in use in their environment before adopting the capability for production‑critical flows.

Why this matters: developer and operational benefits​

Unified developer experience​

Infobip + Messaging Connect lets teams keep application logic, authorization, and telemetry inside Azure while using Infobip’s global delivery network for regions ACS did not previously cover. This eliminates the need to integrate multiple CPaaS SDKs or build bespoke telco links for many markets.

Faster provisioning and regulatory handling​

Infobip provisions numbers, manages local sender registrations and template approvals where required, and enforces opt‑out rules per destination. For organizations facing complex multi‑market regulatory overhead, partner‑managed compliance significantly reduces engineering and legal effort during onboarding.

Preserved observability and automation​

Because delivery receipts and inbound events flow back to Azure Event Grid, existing automation (Functions, Logic Apps, Copilot workflows, and monitoring) can continue to operate without re‑architecting telemetry pipelines. That is a major operational win for teams that require consolidated visibility for messaging events.

Practical use cases unlocked​

  • Time‑sensitive authentication (OTP / MFA) to global users where local SMS routing improves delivery probability.
  • High‑urgency incident alerts for globally distributed operations teams.
  • International two‑way conversational support using local long numbers so replies reach ticketing and CRM systems.
  • AI/Copilot notifications that need a reliable fallback SMS channel for critical alerts.

Verifying the vendor claims: what is confirmed and what needs validation​

The announcement and partner materials make several quantitative claims that influence procurement and design decisions. Independent validation is required for mission‑critical usage.
  • Claim: Infobip enables two‑way SMS in 100+ additional countries for ACS customers. This figure is consistently presented in the vendor and partner communications but represents an incremental, partner‑dependent measurement — it should be treated as a marketing claim until verified per country and sender type in your Azure tenant during provisioning.
  • Claim: Messaging Connect opens reach across ~190+ countries through partner networks. Microsoft frames the program-level reach this way; it aggregates partner coverage and primarily reflects potential one‑way delivery and alphanumeric sender ID support rather than guaranteed two‑way local numbers everywhere. Confirm the precise country list and sender‑type availability for your use.
  • Claim: Infobip’s telco footprint numbers (e.g., 800+ direct operator connections, reach into 200+ countries/territories) are repeated across partner materials. These are vendor metrics describing network connectivity and redundancy rather than contractual SLAs on delivery latency or guaranteed delivery rates; validate contractually.
Wherever a claim affects compliance, delivery guarantees, or go‑to‑market timelines, treat it as a starting point and require per‑country, per‑sender‑type evidence during provisioning. The portal provisioning flow, partner dashboards, and test message reports are the operational artifacts that provide verification.

Notable strengths — why many enterprises will consider the integration​

  • Reduced operational fragmentation: One partner interface for number lifecycle and regulatory paperwork lowers procurement complexity when targeting many countries.
  • Developer continuity: Existing ACS SDKs and the Azure Event Grid model continue to be the integration surface, reducing engineering change.
  • Faster access to local sender types: Where Infobip already has operator relationships, provisioning a local long number or alphanumeric ID can be faster than building new local integrations.
  • Centralized compliance tooling: Partner‑managed templating and opt‑out management reduce legal overhead for multi‑market communications programs.

Key risks and caveats every WindowsForum audience should weigh​

Preview status and SLA exposure​

Messaging Connect was launched in public preview. Preview services are provided without standard SLAs and may change behavior, API contracts, or SDK interfaces. Enterprises should avoid migrating critical OTP or emergency alerting flows into preview paths without mitigation plans.

Per‑country and per‑sender variability​

Regulatory requirements, operator support for inbound messages, and allowed sender types vary widely by country. The phrase “100+ additional countries” typically references the markets where Infobip can enable two‑way messaging, but actual availability, provisioning time, and sender characteristics must be confirmed per country. Expect timelines from near‑instant to several weeks depending on local rules.

Dependence on partner availability and pricing​

Partner‑managed billing, number‑lease fees, per‑message pricing, and registration charges can materially change total cost of ownership. Messaging Connect allows partner-directed billing; organizations must consolidate TCO including number lease fees, registration costs, and messaging rates. Pricing negotiation and fallback strategies are essential.

Operational and security governance​

Shifting provisioning and compliance responsibility to a partner does not remove the enterprise’s accountability for regulatory compliance or data protection. Teams must validate how message metadata, message content (if stored), and provisioning documents are retained, where data is processed, and whether that aligns with corporate privacy policies and regulatory requirements (for example, local data residency laws).

Single‑partner lock‑in risk for critical paths​

Relying on a single partner for global SMS may create an availability and vendor‑risk profile that needs redundancy planning. For mission‑critical flows (MFA, emergency alerts) keep at least one alternate route (native ACS where available, another CPaaS partner, or direct operator relationships) to preserve continuity.

Practical adoption checklist for Windows‑centric cloud teams​

  • Confirm Preview vs GA status for Messaging Connect in your tenant and list API/SDK versions in use. If Messaging Connect remains in preview for your workload, avoid moving mission‑critical SMS without mitigation.
  • Map the exact countries and sender types you require. Use the Azure portal’s Messaging Connect provisioning flow to validate whether Infobip supports the desired sender type and whether additional documentation is required.
  • Pilot real messages and inbound replies from test numbers in each target country. Measure delivery latency, delivery rates, and inbound handling into Event Grid.
  • Negotiate SLAs and pricing: include number‑lease timelines, template approval timelines, and remediation windows for critical OTP or alerting traffic in the contract.
  • Design failover: implement routing logic that can fall back to native ACS delivery (where available) or an alternate partner for critical messages. Use Azure automation to detect partner outages and switch routes.
  • Define compliance and data governance: log provisioning artifacts, approvals, and opt‑out events, and ensure partner processing locations meet your privacy and regulatory requirements.
  • Monitor continuously: ingest delivery reports and inbound messages into Log Analytics, set SLAs for delivery rates, and create alerts for abnormal delivery degradation.

Technical implementation notes and sample flow​

  • Developer action: keep using ACS SDKs (C#, JavaScript, etc.). Add a MessagingConnect options block in the SMS send call that references Infobip as the partner and supplies partner credentials. ACS forwards the request to Infobip for provisioning and routing. Delivery events return to Event Grid.
  • Provisioning flow: if a requested country/sender type isn’t supported natively, the Azure portal surfaces Messaging Connect. The portal redirects to Infobip’s provisioning interface where documentation, templates, and number lease options are processed. Once approved, the numbers appear in the Azure portal as usable ACS resources.
  • Observability: use Event Grid subscriptions to pipe delivery receipts and inbound messages into Azure Functions, Logic Apps, or Log Analytics for downstream processing, retries, and analytics. This preserves the tenant’s telemetry and security boundaries.
If short codes or other specialized sender types are required, confirm their availability and approval timelines as these are often slower and more regulated than long numbers or one‑way alphanumeric IDs.

Cost, governance, and contractual considerations​

  • Billing and TCO: Messaging Connect supports partner‑directed billing. Total costs can include per‑message fees, number lease fees, registration and template approval charges, and escalation fees for urgent provisioning. Model real workloads and include these items in procurement.
  • Contracts and SLAs: insist on measurable SLAs for delivery latency and delivery rates for critical messages, remediation windows for mistaken opt‑outs or misrouted numbers, and clearly defined support escalation paths. Preview status typically implies no SLA — secure contractual protections if adopting for production.
  • Compliance: require the partner to document where provisioning and message transit occur, how PII is treated, and how opt‑out and consent records are retained. Validate alignment with regional privacy laws.

Strategic takeaways for WindowsForum readers​

  • The Infobip + Messaging Connect integration materially reduces the engineering and procurement friction of running global SMS from Azure by centralizing number lifecycle and compliance with a partner, while keeping application logic and telemetry inside Azure. That architectural split — orchestration in the cloud, delivery by a specialized partner — is a smart, practical pattern for enterprises that need global reach.
  • Despite strong vendor claims about scale and coverage, treat the “100+ additional countries” and “190+ country reach” figures as vendor statements that require per‑country validation during procurement and testing. Preview status further increases the need for controlled pilots and contingency planning.
  • For teams that depend on SMS for MFA, emergency alerts, or regulatory notifications, a cautious approach is warranted: pilot thoroughly, negotiate SLAs and fallback routes, and ensure governance for data and compliance remains robust.

Conclusion​

Infobip’s integration into Microsoft’s Messaging Connect program is an important evolution for Azure Communication Services: it offers a practical, developer‑friendly path to much broader global SMS coverage while centralizing the operational complexity of local number procurement and regulatory compliance with a specialist partner. For many organizations the integration will dramatically shorten time‑to‑market for multi‑country SMS work and reduce vendor sprawl. However, the public preview status, per‑country variability, and contractual implications mean that success depends on disciplined pilots, contractual SLAs, and a tested failover strategy for mission‑critical messaging. Enterprises that adopt Messaging Connect thoughtfully — validating per‑country capabilities, negotiating guarantees, and building redundancy — will gain a scalable, Azure‑centric route to global SMS that is operationally simpler and easier for Windows‑centric cloud teams to manage.
Source: TNGlobal Infobip makes SMS available in 100+ new countries via Microsoft Azure Communication Services - TNGlobal
 
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