e& enterprise, a subsidiary of the global technology conglomerate e&, has significantly expanded its strategic partnership with Microsoft to accelerate the adoption of next-generation artificial intelligence (AI) and data-driven solutions across the Middle East, North Africa, and Turkey (MENAT) region. This collaboration aims to empower industries such as the public sector, telecommunications, education, banking, financial services, insurance (BFSI), and retail by providing scalable AI solutions tailored to their unique needs.
Strategic Objectives and Regional Focus
The partnership between e& enterprise and Microsoft is designed to address a wide range of industry-specific use cases, ensuring that local market requirements are met while tackling broader industry challenges. By leveraging Microsoft's Azure Cloud platform, the collaboration focuses on developing and deploying AI solutions that enhance efficiency, customer engagement, and decision-making processes. Key tools such as Azure Machine Learning, Azure Databricks, and Azure AI Search will support data processing, model training, and deployment, enabling businesses to adapt and innovate in an increasingly data-driven world.
Empowering Small and Medium-Sized Businesses (SMBs)
In March 2025, e& UAE, a division of e& enterprise, launched the AI for Business Skilling Programme in collaboration with Microsoft. This initiative is designed to equip SMBs with essential AI skills, fostering digital transformation and enabling them to thrive in today's AI-driven business landscape. The programme offers tailored AI learning tracks for business leaders, professionals in various departments, and beginners, ensuring that businesses of all sizes can effectively integrate AI into their operations. Training is provided through the Spectrum platform, offering an intuitive and seamless learning experience for participants. (eand.com)
AI-Powered Workplace Transformation
e& UAE has also deployed Microsoft 365 (M365) Copilot at scale to drive AI-powered workplace transformation. This deployment aims to enhance productivity, streamline workflows, and advance AI-driven innovation across the organization's operations. By integrating M365 Copilot, e& UAE empowers its employees to focus on high-value innovation rather than routine tasks, aligning with the UAE's vision of becoming a global leader in AI. The organization has also empowered hundreds of its developers to utilize GitHub Copilot for coding, testing, and documentation tasks, significantly streamlining the software development lifecycle. (eand.com)
Advancements in Network Operations
In February 2024, e& UAE became the first telecommunications company outside North America to deploy Microsoft's Azure Operator Nexus and Azure Operator 5G Core solutions. This AI-powered platform enables e& UAE to streamline network service setup, automate operations, and enhance security, ultimately aiming to achieve fully automated, zero-touch network operations. The deployment marks a significant step forward in network transformation, allowing e& UAE to deliver the best possible experience to its customers. (eand.com)
Innovative AI Solutions for Utilities
In August 2024, e& enterprise launched the AI-powered Utility Co-Pilot, an innovative virtual assistant available on the Microsoft Marketplace. This solution leverages Generative AI and advanced data management techniques to revolutionize utility management, offering unprecedented efficiency, transparency, and customer satisfaction. The Utility Co-Pilot seamlessly integrates AI into existing infrastructure, providing access to underutilized data from Smart Grid implementations and enhancing operations across various departments. (eand.com)
Commitment to Sustainability
e& enterprise has also partnered with Microsoft to implement the Microsoft Sustainability Manager, an extensible solution that unifies data intelligence and offers organizations a comprehensive view into the emissions impact of their entire operations and value chain. This collaboration underscores e& enterprise's commitment to sustainability and innovation, aligning with the UAE’s Net Zero 2050 strategic initiative and the United Nations Sustainable Development Goals. (eand.com)
Conclusion
The strategic partnership between e& enterprise and Microsoft represents a bold step toward redefining the role of AI in shaping the future of business and society in the MENAT region. By combining technological expertise and deep market insights, the collaboration aims to deliver transformative solutions that resonate with the unique dynamics of the region, promoting digital readiness and bridging the digital divide. Through industry-specific AI solutions and a region-specific approach, e& enterprise and Microsoft are empowering organizations to adapt, innovate, and thrive in an increasingly data-driven world.
Source: The Fast Mode e& Enterprise Embarks on Next-Gen AI with Microsoft Across Middle East
