Gieni AI took center stage at Microsoft Build 2025, emerging as a flagship example of vertical AI integration within the fast-evolving Microsoft ecosystem. Recognized by Microsoft for its innovative deployment of the new Model Context Protocol (MCP), Gieni AI showcases how artificial intelligence tailored for specific industries can redefine real-time market intelligence, seamlessly embedding actionable insights within Microsoft 365 tools such as Teams, Outlook, Excel, and Word. This milestone for Orderfox Schweiz AG’s platform not only underlines advances in agent-to-agent communication but also signals the beginning of a new era of contextual, workflow-integrated intelligence for enterprise users worldwide.
Most generative AI breakthroughs in recent years have focused on broad, horizontal solutions like chatbots or content generators. Yet, businesses across industries have demanded more domain-specific intelligence—tools that understand sectoral nuance and deliver pinpointed, actionable outputs. Vertical AI addresses this need by embedding deep industry knowledge and task-specific logic directly into enterprise workflows.
Orderfox Schweiz AG’s Gieni AI has positioned itself at the forefront of this trend. By leveraging both structured and unstructured company data, advanced reasoning models, and a colossal corpus of web and market data, Gieni AI appeals directly to organizations looking to bridge the gap between generic AI and real-world decision-making.
Key functions of Gieni AI include:
Orderfox, through Gieni AI, exemplifies how vertical AI agents can translate information overload into actionable intelligence, supporting faster, smarter, and more competitive decision-making. The vision of frictionless, in-context analysis and reporting is no longer a future aspiration—it is now becoming the operational norm for modern enterprise teams.
Enterprises eager to maintain their edge in turbulent markets will find in Gieni AI and MCP a powerful toolbox—provided they maintain diligence around data quality, security, and governance. The new era of embedded, workflow-native vertical AI has begun, and organizations prepared to harness it will be those best equipped to navigate and shape tomorrow’s business landscape.
Source: GlobeNewswire Microsoft Highlights Gieni AI as Vertical AI Reference at Build 2025
Most generative AI breakthroughs in recent years have focused on broad, horizontal solutions like chatbots or content generators. Yet, businesses across industries have demanded more domain-specific intelligence—tools that understand sectoral nuance and deliver pinpointed, actionable outputs. Vertical AI addresses this need by embedding deep industry knowledge and task-specific logic directly into enterprise workflows.Orderfox Schweiz AG’s Gieni AI has positioned itself at the forefront of this trend. By leveraging both structured and unstructured company data, advanced reasoning models, and a colossal corpus of web and market data, Gieni AI appeals directly to organizations looking to bridge the gap between generic AI and real-world decision-making.
Introducing the Model Context Protocol: A Foundation for Interoperable AI
What is MCP?
Unveiled at Build 2025, Microsoft’s Model Context Protocol (MCP) represents a foundational leap in the evolution of AI infrastructure. MCP enables AI agents—not just large language models—to contextually interact with other agents and software tools in real time. This means information and insights can flow much more freely and securely between different digital actors in an enterprise environment.How MCP Revolutionizes Workflow Integration
- Agents built on MCP can access context from multiple business applications, bridging data silos.
- Secure, authenticated interoperability allows compliance with stringent enterprise data governance standards.
- Real-time interaction between market intelligence tools, productivity apps, and domain-specific databases is now possible without manual context-switching.
Gieni AI: Deep Market Intelligence at Your Fingertips
Platform Overview
Gieni AI isn’t another generalized chatbot. Developed by Orderfox, it’s a vertical AI agent tailor-made for market intelligence functions. The platform ingests data from more than 380 million web pages and over 5 million company profiles, applying proprietary semantic search and classification systems to distill raw information into strategic insights.Key functions of Gieni AI include:
- Generating real-time, context-aware dashboards and market reports
- Providing competition and risk intelligence
- Enriching CRM systems autonomously with verified, up-to-date data
In-Workflow Experience via Copilot Studio
Gieni AI’s debut as an early MCP Connector on the Microsoft Marketplace for Copilot Studio transforms how market and risk research occur in practice. Instead of toggling between separate platforms or waiting for static reports, users can:- Identify ESG-compliant suppliers while drafting emails or proposals in Outlook
- Track regional or global competitors directly from within Teams discussion threads
- Instantly benchmark industry trends during Excel analysis sessions
The Hybrid Intelligence Model Under the Hood
Combining Human and Machine Reasoning
Gieni AI distinguishes itself with a hybrid intelligence approach, which melds:- Proprietary company data (structured and unstructured)
- Zero-shot reasoning—enabling the AI to answer novel business questions without explicit prior training on that topic
- Vector-based database architecture for fast, contextually relevant searches and recommendations
Real-Time Use Cases in Business
Examples showcased at Build 2025 demonstrate practical value, such as:- Sourcing ESG-compliant suppliers for procurement professionals
- Tracking emerging competitive threats regionally or globally for market analysts
- Analyzing multi-industry trends to inform investment or partnership decisions
Direct Integration With Microsoft 365: Benefits for Enterprise
Simplified Decision-Making
Executing market research, competitive benchmarking, or lead qualification no longer requires switching between browser tabs, disparate data platforms, or static PowerPoint summaries. Instead, business users can:- Ask their most pressing questions in natural language within their workspace
- Receive up-to-date, contextually sensitive answers on demand
- Instantly share findings with relevant teammates across Teams, Outlook, or collaborative Word documents
CRM and Sales Team Transformation
Sales and account management functions gain particular leverage:- Automated CRM enrichment with verified, real-time details saves countless manual hours
- In-context lead research shortens the time to qualification and personalization
- Data-driven alerts highlight both emerging opportunities and risks as they arise
Technical Deep Dive: Data, Security, and Performance
Proprietary Semantics and Scale
Gieni AI ingests and processes an unparalleled breadth of data—scouring millions of web pages, company disclosures, financial documents, and industry news. Its semantic search capabilities rely on proprietary algorithms fine-tuned to surface relevant, unbiased, and compliant intelligence in seconds.Security and Compliance in Vertical AI
Microsoft’s MCP ensures that AI agent connections meet rigorous enterprise requirements:- Role-based access and verifiable identity for every agent interaction
- Data residency and privacy controls honoring organizational and industry regulations
- Transparent context-passing and traceable audit logs for regulatory or investigative needs
Performance at Scale
Despite its complexity, Gieni AI is engineered for responsiveness—even with massive workloads. Key optimizations include:- Vector-based indexing for real-time recommendations
- Cloud-native scaling aligned with Microsoft Azure infrastructure
- Latency thresholds that support workflow interruption-free use in high-tempo sales and strategy environments
Market Implications: Raising the Bar for Industry-Specific AI
From Generic to Bespoke Intelligence
The Gieni AI-Microsoft partnership represents a maturation of the “vertical AI” thesis, where sector-focused intelligence agents are embedded into daily business pluralities. Rather than generic tools, organizations can now rely on purpose-built AI that understands the nuances and regulatory realities of their industries.Broad Industry Applicability
Sectors benefiting from Gieni AI integration include:- Manufacturing: Automated supplier discovery and risk assessment
- Financial Services: Competitor tracking and regulatory trend forecasting
- Technology: Market-entry mapping and real-time partnership intelligence
- Healthcare, Energy, and others: Custom dashboards for regulatory and operational insights
Potential Risks and Considerations
Data Quality and Bias
Even with sophisticated algorithms, the risk of propagating outdated, incorrect, or biased data remains. Gieni AI addresses this by:- Cross-validating insights across multiple sources before reporting
- Transparent data provenance in dashboard or report outputs
- Routinely audit results for bias or gaps, particularly in fast-evolving markets
- Invest in user training to interpret AI-generated research with healthy skepticism when necessary
Security and Vendor Lock-In
The convenience of deep Microsoft 365 integration may lead to increased dependency on both Microsoft and Gieni AI, with potential lock-in concerns. Companies must weigh:- The relative ease of agent replacement or substitution within the MCP framework
- Existing contractual and SLAs governing data and operational continuity
Regulatory and Compliance Uncertainties
As AI agents grow more autonomous and take on critical business functions, legal and ethics teams will need clarity on:- Data residency, compliance, and cross-border data transfer implications
- Accountability structures for erroneous or damaging AI-generated output
A New AI Workflow Standard Arrives
The appearance of Gieni AI as a vertical AI reference case at Microsoft Build 2025 signals a watershed moment for both enterprise AI adoption and workflow redesign. With the Model Context Protocol, Microsoft paves the way for secure, contextually aware, and infinitely extensible digital workplaces, where best-in-class industry intelligence lives directly in the tools that power daily business.Orderfox, through Gieni AI, exemplifies how vertical AI agents can translate information overload into actionable intelligence, supporting faster, smarter, and more competitive decision-making. The vision of frictionless, in-context analysis and reporting is no longer a future aspiration—it is now becoming the operational norm for modern enterprise teams.
Enterprises eager to maintain their edge in turbulent markets will find in Gieni AI and MCP a powerful toolbox—provided they maintain diligence around data quality, security, and governance. The new era of embedded, workflow-native vertical AI has begun, and organizations prepared to harness it will be those best equipped to navigate and shape tomorrow’s business landscape.
Source: GlobeNewswire Microsoft Highlights Gieni AI as Vertical AI Reference at Build 2025