GOG’s new owner delivered one of the bluntest public rebukes of Microsoft’s desktop operating system in years — calling Windows “such poor-quality software and product” and saying he “can’t believe it” — remarks that arrived the same week the DRM‑free storefront regained independence under co‑founder Michał Kiciński and that have already ignited debate about the future of PC gaming, platform diversity, and GOG’s strategic direction.
The road ahead is clear but hard: GOG can win by staying true to its principles while investing pragmatically in compatibility, UX, and selective platform diversification. If it does, the industry will gain a healthier, more pluralistic storefront ecosystem — a result that would benefit gamers, developers, and the long‑term survival of classic games alike.
Source: Neowin https://www.neowin.net/news/windows...ality-software-product-says-new-owner-of-gog/
Background
The deal and the new era for GOG
After more than 17 years inside the CD Projekt group, GOG was sold back to one of its original architects, Michał Kiciński, in late December 2025. The move returned GOG to independent ownership with a public commitment to preserve the platform’s DRM‑free identity and its mission to “make games live forever.” Corporate notices and multiple industry writeups confirm the sale and Kiciński’s stewardship as the headline facts behind this shift.- GOG’s new ownership aims to refocus on curation, preservation, and the customer‑friendly policies that set it apart from other digital storefronts.
- Management insists the storefront’s relationship with CD Projekt (and availability of CDPR titles) will continue despite the change in ownership.
The interview that started it all
In a wide‑ranging post‑acquisition interview about GOG’s independence and future plans, Kiciński and GOG managing director Maciej Gołębiewski discussed user needs, discoverability, and platform priorities. When asked about the broader OS landscape and the growth of Linux among gamers, their answers diverged: Gołębiewski framed Linux as “one of the things… we’ve put in our strategy,” while Kiciński — speaking from personal frustration with Windows on family machines and from his own move to macOS — described Windows as “such poor‑quality software and product” and expressed surprise that it has persisted as the dominant consumer desktop for so long.What Kiciński actually said — and what it means
The quote in context
Kiciński’s line — “I’m really surprised at Windows. It’s such poor‑quality software and product, and I’m so surprised that it’s [spent] so many years on the market. I can’t believe it!” — was delivered in a candid moment about platform choice and user frustration. It was neither a formal technical audit nor a forensic breakdown of Windows’ architecture; rather, it was a CEO‑level expression of dissatisfaction grounded in everyday user experience (helping family members, dealing with compatibility quirks) and a philosophical preference for lighter, more controllable ecosystems.- This was rhetorical emphasis more than a line‑by‑line technical critique; the interview that produced the quote covered multiple topics, including GOG’s approach to curation and strategy for Linux.
Why the remark landed so hard
There are three reasons the comment resonated:- The speaker is not a fringe commentator but a significant industry veteran who co‑founded GOG and CD Projekt, so his condemnations carry weight in the gaming ecosystem.
- The remark coincides with a visible shift in gamer sentiment: Linux usage on Steam is rising (reaching ~3.2% in recent Steam surveys), and frustration with certain Windows directions (aggressive bundled features, AI integrations, update regressions) is widespread in tech communities.
- The comment appeared immediately after a high‑profile corporate reset for GOG, inviting speculation about how the company’s product roadmap might change — and whether that change includes explicit moves away from Windows as a first‑class platform.
Strategic implications for GOG
Doubling down on GOG’s strengths
GOG’s unique selling points are clear and enduring:- DRM‑free distribution — the cornerstone of GOG’s identity and a major differentiator versus the major storefronts.
- Game preservation — the GOG Preservation Program and platform engineering (including backwards‑compatibility work) are central to its brand promise.
- Curated catalog and community trust — a smaller, curated release cadence that emphasizes quality over quantity.
- Improve usability and discoverability without abandoning the DRM‑free ethos.
- Invest in the GOG Preservation Platform to keep classics running on future systems — a technical moat that also has community goodwill.
- Explore platform diversification (better macOS and Linux support), which may increase the long‑term reach of GOG’s library.
The Linux opportunity — realistic or hype?
Kiciński’s blunt assessment of Windows dovetails with Gołębiewski’s more measured statement that Linux is a strategic point of interest. The data suggest Linux gaming is indeed growing: Steam’s hardware survey indicates Linux usage has crept above 3% — a small share in absolute terms but a meaningful trend given Valve’s push with Proton and the Steam Deck. Those developments have tangible implications for GOG:- Proton and the Steam Deck have proven that a practical Linux gaming stack is possible without native ports for every game. This reduces the developer‑effort barrier and opens a path for stores to sell the same binaries while relying on compatibility layers.
- For GOG, adding first‑class Linux support would be a heavy engineering undertaking but could build loyalty among power users and retro‑gaming communities that prize openness and ownership.
- Anti‑cheat systems and certain DRM/third‑party components remain problematic under Proton and other translation layers; multiplayer titles with kernel‑level anti‑cheat are still often Windows‑exclusive in practice. This complicates any attempt by a storefront to fully “flip” its catalog to Linux compatibility.
- Market size matters: even with recent gains, Linux on Steam still represents a single‑digit percentage of users; the economic calculus for major publishers remains heavily Windows‑centric.
Technical realities: preservation, compatibility, and anti‑cheat
GOG’s preservation engineering
GOG has invested in engineering solutions to make legacy titles run on modern platforms. One technical approach described publicly is a custom wrapper that translates older APIs to modern graphics backends, enabling the company to correct compatibility issues centrally without editing each game binary. That’s a powerful capability for a preservation‑first storefront, but it also creates a dependency on host platform APIs (for example DirectX and its continued support).- Benefit: centralized fixes and long‑term playability for archived games.
- Cost: ongoing engineering investment and a reliance on platform primitives (DirectX on Windows, Vulkan on Linux, Metal on macOS).
Proton, Wine, and the Linux compatibility stack
Valve’s Proton (a Wine‑based compatibility layer) has been the primary driver of the recent Linux gaming momentum. It translates Windows DirectX calls to Vulkan and handles many other runtime expectations, enabling thousands of Windows games to run on Linux with varying degrees of fidelity.- Proton reduces the need for native ports and enables a brand like GOG to offer Linux support with less publisher cooperation than a traditional port requires.
- But Proton is not universal: anti‑cheat, kernel drivers, and proprietary middleware can still block many multiplayer or competitive titles. Any serious push by GOG into Linux must include engineering, QA, and legal work to manage these problems.
Anti‑cheat and legal/operational headaches
Anti‑cheat systems — particularly those that use kernel drivers — present the largest real‑world blocker to Linux parity for some games. Solutions vary by title and vendor:- Some publishers cooperate to make anti‑cheat compatible with Proton or ship Linux‑friendly solutions.
- Other titles simply remain Windows‑only because of technical constraints or business decisions.
Market dynamics and competitive positioning
Steam’s dominance — challenger or opportunity?
Multiple industry analyses cite Valve’s Steam as the dominant PC storefront, often with an estimated market share in the 70–80% range depending on metrics and geography. That dominance is both a barrier and a strategic opening:- Barrier: Steam’s scale, network effects, and features make it the default for many users and publishers.
- Opportunity: Kiciński has argued that having a single, dominant incumbent can make it easier to take niche share by offering a clearly differentiated product — in GOG’s case: DRM‑free, preserved classics, and stronger community trust.
What GOG can do — practical steps
- Prioritize a narrow set of compatibility and UX wins (e.g., a better installer for classic games, improved discoverability tools, tighter backward compatibility).
- Expand Linux‑targeted QA for titles in GOG’s preservation program; verify which classics already run under Proton and publish compatibility notes.
- Keep DRM‑free values central while modernizing client features (optional cloud saves, better library management, modular client updates).
Strengths, risks, and the journalistic verdict
Notable strengths of Kiciński’s approach
- Credibility and conviction. The co‑founder returning to lead the product carries both historical knowledge and moral authority about what GOG stands for. That can galvanize staff, partners, and the preservation community.
- Clear differentiation. A renewed focus on DRM‑free policy, preservation engineering, and curation aligns GOG with a passionate segment of gamers who prize ownership and legacy support.
- Strategic patience. Making quality, preservation, and user trust the central tenets avoids the race to the bottom that dogged some digital storefronts.
Real risks and blind spots
- Rhetoric vs. technical reality. Publicly denouncing Windows may please some audiences, but the actual engineering and business constraints that keep Windows central to PC gaming are substantial. Alienating publishers or Windows‑centric partners through rhetoric would be counterproductive.
- Linux is an incremental play. While Linux has momentum, it remains a small fraction of the gaming market. Betting the company’s growth on a rapid Linux migration would be a high‑risk strategy.
- Operational cost of preservation. The wrapper‑based approach to compatibility is powerful but expensive and ongoing; sustaining it requires revenue or external funding (patronage, preservation grants, or partnerships).
- Anti‑cheat and multiplayer constraints. A significant portion of modern gaming revenue is in multiplayer titles that remain Windows‑centric due to anti‑cheat systems; GOG’s sweet spot may therefore continue to be single‑player, indie, and classic catalogs.
What to watch next
- Will GOG publish a clear Linux roadmap (timelines, prioritized titles, Proton/compatibility testing)? Maciej Gołębiewski’s comment that Linux is “one of the things” in their strategy suggests incrementalism, but the market wants specifics.
- How will GOG fund and scale its preservation engineering? Continued investment will be necessary to maintain legacy compatibility across future OS versions.
- Will Kiciński’s public critique of Windows translate into concrete partnerships (with Valve, Proton developers, or hardware vendors) or into more showy rhetoric? The former would be constructive; the latter risks distraction.
Practical takeaways for WindowsForum readers
- Expect GOG to remain the go‑to destination for DRM‑free classics and curated modern titles; the acquisition signals renewed focus, not wholesale reinvention.
- If you’re a Linux gamer, the moment is promising: Proton improvements and growing Linux usage on Steam mean better compatibility on average, and GOG’s expressed interest in Linux could accelerate documented support for preservation titles. Still, don’t expect immediate parity for every modern multiplayer release.
- For Windows enthusiasts, Kiciński’s critique is a useful external pressure that may prod platform vendors and OEMs toward better reliability and user respect — but it’s not an engineering analysis of Windows’ internal codebase. Treat it as strategic commentary from a stakeholder, not as a bug report.
Conclusion
Michał Kiciński’s blunt words about Windows — delivered as he reclaims GOG’s independence — are more than a contrarian soundbite; they’re a public marker of a company reasserting its values and rethinking where it competes. Those values — DRM‑free ownership, game preservation, and curation — remain GOG’s strongest assets. Translating rhetoric into durable product improvements, sensible Linux support, and sustainable preservation engineering will determine whether the newly independent GOG can expand beyond a trusted niche into a larger, lasting alternative to the dominant platforms.The road ahead is clear but hard: GOG can win by staying true to its principles while investing pragmatically in compatibility, UX, and selective platform diversification. If it does, the industry will gain a healthier, more pluralistic storefront ecosystem — a result that would benefit gamers, developers, and the long‑term survival of classic games alike.
Source: Neowin https://www.neowin.net/news/windows...ality-software-product-says-new-owner-of-gog/

