Google has issued a public apology to major advertisers after their spots were featured alongside content from hate preachers and other extremists.
"I would like to apologize to our partners and advertisers who might have been affected by their ads appearing on controversial content," Google executive Matt Brittin said at an industry conference in London on Monday. "We take our responsibilities to these industry issues very seriously."
Several major companies and ad agencies have pulled their ads from Google and YouTube in recent days after a newspaper investigation showed their product pitches were being displayed on content including videos from former Ku Klux Klan leader David Duke.
The British government said last week that it would temporarily restrict its advertising on the company's platforms. It has been joined by The Guardian, Marks & Spencer and French marketing giant Havas, which represents clients including O2 and Royal Mail.
Google boss apologizes after ads shown on extremist videos
"I would like to apologize to our partners and advertisers who might have been affected by their ads appearing on controversial content," Google executive Matt Brittin said at an industry conference in London on Monday. "We take our responsibilities to these industry issues very seriously."
Several major companies and ad agencies have pulled their ads from Google and YouTube in recent days after a newspaper investigation showed their product pitches were being displayed on content including videos from former Ku Klux Klan leader David Duke.
The British government said last week that it would temporarily restrict its advertising on the company's platforms. It has been joined by The Guardian, Marks & Spencer and French marketing giant Havas, which represents clients including O2 and Royal Mail.
Google boss apologizes after ads shown on extremist videos
