Help to make a Batch command

After a lot of hours of Google search I think that really need your help, because I just learn Batch. I make commands for a .bat file similar .cmd, an improved personal assistent with simplier command of human language and one of his functions would be a websearch on Wikipedia. But now... I've problem to make something like this:

:what is 'empty field to fill'
start chrome.exe'filled from first line'
goto start
:what is 'Adam'
is a pseudo-command because of cmd.exe will open chrome.exe on url:, also will fill empty part of url

Thanks for any usable advises

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