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There’s something positively electric in the air when Holy Week rolls around. For millions, it’s a moment of reflection and family. But let’s not kid ourselves—holy or not, Easter is also a time for food, frivolity, and an uncanny number of people who suddenly remember their distant, twice-removed cousin owns a bar by the sea. Naturally, restaurants and bars see a tsunami of patrons seeking respite, spiritual or otherwise, in plates and pint glasses. Just as predictably, some less-than-angelic establishments take this as a cue to test the limits of legality and hospitality alike, giving their customers more than just heartburn.
So what exactly should revelers and foodies alike watch out for as they jostle for the last outdoor table or elbow for position at the bar? The Federal Consumer Attorney’s Office, or Profeco, illuminatingly outlined three particularly sneaky—and absolutely forbidden—practices that some restaurants and bars try to slip into your Holy Week experience. Buckle in, because what follows is a cavalcade of consumer caution and, just maybe, a little schadenfreude.

People enjoy a colorful outdoor dining experience with umbrellas and shared dishes.
The Gastronomic Gold Rush: Why Holy Week Is Restaurant Peak Season​

If you’ve ever tried to book a table during Holy Week, you know it’s nothing short of an Olympic event. Lines snake out the door, menus look suspiciously inflated, and what was once a quirky neighborhood cantina suddenly has the vibe of a hip hotspot in Madrid. The annual influx of customers surges across the country as friends, families, and lone pilgrims alike swarm eateries. Chefs sweat, servers sprint, and proprietors eye the cash register with hope—sometimes a little too much hope.
It’s this perfect brew of supply and demand that can tempt some establishments to take shortcuts. No, not in the quality of their gazpacho, but in the rights and wallets of their guests. While the fast pace and full houses might seem like benign chaos at first glance, dive beneath the surface and you’ll find practices less respectable than a half-cooked tortilla.

Abusive Practice #1: Price Increases That Come Out of Nowhere​

It’s a familiar scene: You’re scanning a menu, minding your pesos, when you notice the price of your favorite seafood stew is up 30% since your last visit. Surely it’s just inflation, you tell yourself—until the waiter sheepishly admits, “It’s Holy Week, señor.”
Herein lies the first forbidden fruit of holiday dining: the sneaky price hike. According to Profeco, restaurants and bars cannot increase prices without clear and justified cause—let alone spring the change on customers when you’re already clutching cutlery. If extra charges or menu surcharges are in play, they need to be posted transparently for all patrons to see, ideally before you’ve worked up an appetite.
It’s one thing if the menu reflects the increased cost of ingredients or special festive offerings. It’s quite another if the only thing that’s gone up is the owner’s ambition for an early retirement. Unexplained price jumps, especially if they seem to appear only during busy periods, are as welcome as a hair in your flan.

Abusive Practice #2: Imposing Mandatory Minimum Consumption​

The flames of unfairness get stoked even higher when an establishment demands a minimum spend—say, everyone at the table must order at least 500 pesos’ worth of food just to keep their seat. This sort of policy starts to crop up more than mariachi bands during fiestas, particularly at bars with coveted rooftop views or beachside sun.
But let’s make this as clear as an agua fresca: Mandatory minimum consumptions are explicitly forbidden, unless you’ve been informed ahead of time and agreed to the terms—say, for a private function. Profeco’s stance couldn’t be starker: No business should force customers into ordering more than they want or need just to justify their existence.
Picture this: Grandma wants only soup, the kids split a lemonade, but you’re told that’s simply not enough. Not only is it illegal, it’s the antithesis of good hospitality. It’s tough to feel festive when you’re strong-armed into another round of nachos you never wanted in the first place.

Abusive Practice #3: The Not-So-Gentle Tip “Requirement”​

Tips—those little thank-yous for good service—should always be, well, a thank-you. And yet, come Holy Week, some establishments engage in the oldest barroom trick since watered-down tequila: inflating the bill with a tip that is labeled mandatory, unavoidable, or even disguised as a “service charge” that you cannot refuse.
Profeco’s position is crystal clear. No establishment can demand a tip as a condition for service. Tips are voluntary, at the full discretion of the patron. If you want to tip generously, splendid—your kindness is appreciated! But if you’re guilted, pressured, or outright told “it’s just how it is,” rest assured, you’re not only correct to bristle, you’re backed by the full weight of the law.
Even more underhanded, some spots may not mention the tip at all until the check lands, then say it’s compulsory. This practice, which sours what ought to be a celebratory meal, is every bit as abusive as surprise price hikes and forced minimums. The law doesn’t only protect your wallet—it defends your right to part with your pesos as you wish.

Profeco’s Recommendations: Your Shield at the Table​

Profeco, no stranger to consumer crusades, doesn’t just scold. With Holy Week’s crush of commerce and the unfortunately creative ways some owners may seek extra profit, Profeco offers concrete steps to help consumers stand up for themselves.
First, always ask for a menu before ordering, and check that prices match what’s advertised—especially if you’re returning to a familiar haunt. If the numbers don’t add up, inquire before you bite. Second, never be afraid to question a minimum consumption: unless it’s crystal clear and you’ve agreed in writing, it’s not enforceable. And regarding tips, take heart—you can tip whatever amount you wish, or nothing at all, and nobody can toss you out, glare with indignation, or withhold your receipt for it.
In the event things go pear-shaped and you suspect abuse, Profeco offers a straightforward path to justice. File a complaint, providing the establishment’s full address (don’t forget the postal code!) and name, along with your specific gripe. Profeco investigates, and establishments found in violation aren’t lightly slapped on the wrist—penalties can be severe enough to make even the most brazen proprietor rethink their business model.

Holy Week and the Ethics of Hospitality​

At its heart, Holy Week is about community, tradition, and yes, celebration. It’s when families gather, friends reconnect, and even solo travelers find kinship around crowded tables. So why does the temptation linger for some establishments to game the system? The answer, of course, is as old as commerce itself—opportunity.
Yet the best restaurateurs know that long-term success isn’t built on squeezing every last cent out of unsuspecting diners. It’s built on trust, fair play, and delicious food served with a welcoming spirit. For savvy consumers and seasoned bar-hoppers, recognizing and rejecting these abusive practices helps keep the spirit of the season—hospitality, warmth, and genuine service—alive.
It’s also worth noting that technology has handed diners more power than ever. Review sites, social media posts, and even instant complaints via smartphone apps make word of unfair treatment spread faster than a kitchen fire. In the end, it’s rarely worth it for a restaurant or bar to risk its reputation for an unearned buck.

The Silver Lining for Diners: Spotting—and Dodging—Shady Practices​

For every tale of a tourist getting fleeced, there’s another of a sharp-eyed customer who caught the scam and saved their group from unnecessary stress, or even made a new friend by standing up for what’s right. Don’t be afraid to ask questions when something seems off. Most reputable businesses want you to have a great time and come back—those hoping to make your evening memorable for the wrong reasons are the minority.
If you’re traveling this Holy Week, here are some field-tested tips:
  • Always check the menu, both outside and inside. Prices should be identical.
  • Don’t shy away from asking how the bill is calculated if the math seems murky.
  • If someone insists on a minimum spend or “mandatory” tip, smile, say no thank you, and reference Profeco if necessary.
  • Share your experience online to help other diners—and give kudos to those who did it right.

Understanding Your Rights: Consumer Power in Action​

Mexico’s consumer rights laws are some of the clearest around when it comes to food and beverage establishments. Not only must prices be displayed, but any change in policy needs to be communicated in advance and agreed upon by the customer. These rules aren’t just legalese—they’re designed to foster transparency, trust, and a dining culture where patrons and establishments win together.
Profeco, perhaps one of the most active consumer watchdogs in Latin America, regularly inspects, audits, and—if necessary—punishes businesses that violate these codes. During peak holiday times, their hotline buzzes incessantly with reports of the very issues covered above. The result? Every year, hundreds of establishments are compelled to clarify, correct, or compensate for overzealous practices.
But power isn’t just in the hands of the authorities. Diners themselves, aware of their rights and prepared to stand firm, are the biggest drivers of change. Each complaint, each honest review, each refusal to be pushed into an unfair charge chips away at the culture of abuse. It’s this grassroots vigilance that ultimately turns the tide.

Why Some Restaurants Risk It All (And Why It’s Short Sighted)​

From the outside, it's tempting to see these exploitative ploys as nothing more than greed. In reality, the motivation is often more complex: pressure to make up for lean seasons, haphazard management, or even the misconception that “everyone’s doing it, so why not?” Some establishments may claim that high footfall equals higher costs—more breakage, overtime, perhaps the need for airing out that one mysterious back room.
But the evidence is overwhelming: what feels like a windfall in the short term usually comes back to bite, with Tech-powered reviews, Profeco complaints, and word-of-mouth ensuring that bad actors have to paddle twice as hard to regain lost trust. On the other hand, the bars and restaurants that stick to the straight and narrow, prioritizing value, transparency, and authentic hospitality, don’t just survive—they thrive.

Festive Feasts Without the Financial Hangover​

Of course, the vast majority of restaurants, bars, and cafés spend Holy Week simply trying to keep pace with their busiest season. These unsung heroes of hospitality often go above and beyond—extra staff, special menus, extended hours, and even deals for the early birds or big parties. Their focus? That you leave with a full stomach, a lighter heart, and every intention to return next year (or next week).
For diners, being informed and assertive—without descending into suspicion or confrontation—means that Holy Week’s magic stays intact. Raise a toast to the places that get it right, and don’t spare the criticism for those who treat their guests as little more than a transaction.

If All Else Fails: How to File That Complaint​

Sometimes, despite your best efforts, you find yourself holding the short end of the churro. Maybe your bill is double what you expected, or you’re told you’ll only get your receipt once you cough up that “required” gratuity. When that happens, refusing to grin and bear it is your prerogative—and Profeco is in your corner.
The golden rule? Document everything. Snap a photo of the menu, your bill, and the offending policy sign (or lack thereof). When you file a complaint, the more details you have, the stronger your case. Profeco needs the establishment’s name and complete address (down to the colonia and postal code), along with your stunning recount of what went awry.
Not only might you get restitution, but your brave action adds one more mark on the scoreboard for transparency, fairness, and the kind of festive spirit that makes Holy Week worth celebrating.

Looking Ahead: Toward a Fairer, Tastier Future​

It’s easy to be cynical about the intersection of profit and celebration—but that would be missing the bigger picture. Most people, on both sides of the table, want Holy Week to be what it’s meant to be: memorable, meaningful, and, above all, delicious. While there will always be a few who test the limits of propriety (and legality), their days are numbered by the watchful gaze of Profeco and an ever-savvier dining public.
So as you venture out this Holy Week, armed with the power of knowledge, a sprinkle of skepticism, and hopefully a hearty appetite, remember: the best feasts are shared in good company with even better ethics. No shady surcharges required.
And if your plate arrives with a heaping side of abuse? Just remind them—a well-informed diner is the best seasoning of all.

Source: Ruetir Holy Week 2025: Three abusive practices in restaurants and bars
 

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