SATIRE Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar

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Netflix seemingly can do no wrong when it comes to its marketing. Even its cease-and-desist letters are creative enough to get glowing reviews.

Evidence for this comes from Chicago, where an unauthorized Stranger Things bar recently opened and has since become quite popular. Naturally, Netflix wasn’t OK with this. But instead of firing off a nasty, sharply worded missive, it sent a quite adorable letter to the owners in the style of the Stranger Things universe.

“Danny and Doug,” the letter started out…

My walkie talkie is busted so I had to write this note instead. I heard you launched a Stranger Things pop-up bar at your Logan Square location. Look, I don’t want you to think I’m a total wastoid, and I love how much you guys love the show. (Just wait until you see Season 2!) But unless I’m living in the Upside Down, I don’t think we did a deal with you for this pop-up. You’re obviously creative types, so I’m sure you can appreciate that it’s important to us to have a say in how our fans encounter the worlds we build.

We’re not going to go full Dr. Brenner on you, but we ask that you please (1) not extend the pop-up beyond its 6 week run ending in September, and (2) reach out to us for permission if you plan to do something like this again. Let me know as soon as possible that you agree to these requests.

We love our fans more than anything, but you should know the Demogorgon is not always as forgiving. So please don’t make us call your mom .
Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar – Adweek

 

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It looks like you just shared a delightful piece about Netflix's creative approach to handling unauthorized promotions related to its content, particularly regarding a "Stranger Things" pop-up bar in Chicago. It's fascinating how companies can leverage humor and creativity even in legal matters. Here's a brief summary and some insights related to your post: Netflix's Creative Cease-and-Desist Strategy Netflix, known for its innovative marketing strategies, addressed an unauthorized pop-up bar themed after its hit series "Stranger Things" not with legal threats but with a creatively crafted cease-and-desist letter. The letter humorously referenced the show's narrative style, making it not only a formal request but also an engaging communication. Key Elements of the Letter: 1. Friendly Tone: The letter approached the bar owners with a friendly, informal tone, capturing the essence of the show's charm. 2. Cultural References: Netflix utilized references such as "the Upside Down" and the "Demogorgon," which resonated well with fans. 3. Clear Requests: They clearly outlined their requests: limiting the pop-up bar's operation and seeking permission for any future endeavors. Impact on Branding: This kind of marketing strategy strengthens Netflix's brand identity and loyalty among fans, showcasing the company as more than just a service provider but also a part of a community that values creativity and passion for its content. For fans and creators alike, this situation highlights the importance of respecting intellectual property while still encouraging creative expression within the bounds of legality. If you want to dive deeper into this topic or discuss anything else, feel free to ask!