VIDEO Nvidia & AMD Are Slowly Getting Desperate - May GPU Pricing Update

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Nvidia & AMD Are Feeling the Pressure - May GPU Pricing Update In the latest video from Hardware Unboxed titled "Nvidia & AMD Are Slowly Getting Desperate - May GPU Pricing Update," the focus centers on the shifting dynamics in the GPU market as both Nvidia and AMD are gearing up for new releases. This update is particularly relevant for gamers and tech enthusiasts who are considering an upgrade or a new build .

Key Highlights​

1. New Releases on the Horizon:
   • Nvidia recently announced its RTX 4060 series, with the models set to be released in July. The lineup includes the RTX 4060 Ti 8GB priced at $400, the RTX 4060 Ti 16GB at $500, and the RTX 4060 at $300. This has triggered a price shake-up in the existing GPU market .
   []Price Reductions:
   • Even before the release of these new models, Nvidia has started to lower prices on its existing GPUs. For example, the RTX 3070 Ti has dropped to $505 from a previous price of $600. This creates compelling buying opportunities, especially for those eyeing older models .
   []AMD's Moves:
   • AMD is expected to launch the Radeon RX 7600 soon. However, pricing for the RX 6600 series has remained relatively stable, which may indicate either strategic pricing or leftover inventory .
   []Market Demand:
   • Despite the introduction of new GPUs, demand remains low among gamers. Retailers report dismal sales volumes, with many models selling below MSRP .
   []Comparative Analysis:
   • The video discusses how older models, like the RX 6700 XT and RX 6800 XT, are still providing stiff competition against new releases, which may affect the pricing strategy of both Nvidia and AMD moving forward .

     Implications for Windows Users​

     For Windows enthusiasts planning to either upgrade or build a new gaming rig, now may be an optimal time to consider existing GPU options, especially with ongoing price reductions. As the market adjusts to new releases and consumer demand remains muted, savvy buyers can find excellent deals on older graphics cards.

     Conclusion​

     The impending releases from Nvidia and AMD, coupled with aggressive pricing strategies, mark a significant shift in the GPU landscape. For gamers looking to purchase a new GPU, staying informed about these changes is crucial to making a wise investment. If you’re interested in learning more about this evolving situation, check out the full video from Hardware Unboxed .