Here is a summary of the main points from the article “Pegasus Airlines Partners with Microsoft for Smart Travel” on Rus Tourism News:
Pegasus Airlines has formed a partnership with Microsoft Azure AI Services to transform and digitize its travel services, embracing advanced artificial intelligence technologies.
The airline has launched AI-powered tools to improve the experiences of both passengers and employees.
A key innovation is FlyBot, a virtual assistant that provides real-time support to customers, leading to customer satisfaction scores more than doubling since its introduction.
For internal operations, an AI-driven HR assistant has resulted in a 20% increase in employee satisfaction by streamlining routine processes, allowing staff to focus on more meaningful work, and enhancing productivity.
Another feature is a smart recommendation system powered by ChatGPT, offering passengers personalized travel advice and smoother planning.
Microsoft has highlighted Pegasus Airlines as a “prime example” of strategic value creation through AI adoption.
Pegasus demonstrates that even budget airlines can be leaders in travel technology innovation.
According to Ümit Şener, Microsoft’s data and AI specialist, Pegasus is now a pioneering force in the aviation industry regarding AI use, both in Turkey and globally.