The world of smart TVs is on the verge of a radical shakeup, thanks to a dynamic fusion of Artificial Intelligence (AI) capabilities and home entertainment. At CES 2025, tech titans LG and Samsung have unveiled their next-gen AI-powered smart TVs, now featuring Microsoft Copilot directly integrated into the user experience. For tech enthusiasts, streamaholics, and those using Windows ecosystems for their daily grind, this is big news. Let’s unravel what’s coming and why it’s a game-changer.
On these new LG and Samsung TVs, Copilot is expected to bring these capabilities to your living room—turning your TV into more than just a display screen. Here are just a few ways Microsoft Copilot could redefine what we expect from televisions:
For gamers loyal to the Windows ecosystem:
A few probable trends this could kickstart:
But this is just the beginning—competition among Apple’s TV+ initiatives, Google's Android TV ecosystem, and Amazon's Fire TV hardware means the stakes for innovation are higher than ever. Ultimately, though, this could mark the dawn of a smarter home where productivity and entertainment coexist more harmoniously than ever before.
Source: MobileSyrup LG, Samsung to add Microsoft Copilot and other AI features to new TVs
The Smart TV Landscape Gets Smarter
When we think about smart TVs, the usual expectations include streaming apps, intuitive interfaces, voice commands, and occasional "smart-but-dumb" features that never really take off. LG and Samsung seem ready to change the narrative. By incorporating Microsoft Copilot, a versatile AI assistant, these new smart TVs elevate the entire concept of a “smart home.” But what exactly does this mean for the average user? Let’s break it down.What's Microsoft Copilot, and Why It’s a Big Deal?
Microsoft Copilot, introduced with much fanfare to Microsoft 365 apps and Windows 11 platforms, is essentially an AI-driven assistant powered by OpenAI's GPT technology. Think of it as the Swiss Army knife of digital assistants. Easily accessible, this tool is designed to aid users in navigating digital landscapes with everything from writing emails and managing calendars to providing intelligent web searches.On these new LG and Samsung TVs, Copilot is expected to bring these capabilities to your living room—turning your TV into more than just a display screen. Here are just a few ways Microsoft Copilot could redefine what we expect from televisions:
- Productivity at Home:
- Forget opening your laptop. Imagine quickly pulling up your calendar or drafting emails right from your TV screen while your favorite show is on in the corner. A multitasker’s dream, right?
- Voice-Driven Control:
- Microsoft's AI excels at responding to natural language queries. Whether it’s “find me sci-fi shows on Netflix,” “summarize the latest CISA cybersecurity alerts,” or “schedule a meeting for tomorrow,” your TV is no longer just a viewer’s medium—it becomes mission control for your day.
- Integration with the Microsoft Ecosystem:
- Pair this feature with your Windows 11 computer, OneDrive storage, and Microsoft Teams integrations to push files, manage chats, or sync tasks seamlessly across devices.
A New Age of Streaming Experience
Samsung and LG are known for pioneering advancements in screen quality, sound engineering, and app ecosystems. The addition of AI redefines the entertainment experience:1. Enhanced Content Discovery
Tired of endlessly scrolling? With intelligent algorithms in Microsoft Copilot, it’s like having a personal TV guide with IQ 200. Simply ask it to “find romantic comedies but only from the 2010s,” and voilà—your perfect playlist is ready.2. Natural Language Search for Apps
Copilot imbues the TV with the ability to search smartly across apps—including streaming behemoths like Netflix, Disney+, and YouTube TV—making app siloing a thing of the past.3. Family AI Assistant
Imagine your child asking the TV for tonight’s homework help or your spouse asking Copilot for a recipe suitable for the air fryer. The TV becomes a family helper, perfect for any scenario.AI Meets Gaming: Enter Xbox Cloud Gaming
Another colossal win for LG and Samsung’s AI-powered televisions is the upcoming integration with Xbox Cloud Gaming. For years, cloud gaming has been the promised land for gamers without powerful PCs or consoles. With this feature pre-configured out of the box, you’ll be able to play console-quality titles directly via Game Pass streaming—with no extra hardware needed.For gamers loyal to the Windows ecosystem:
- Pair your wireless Xbox controller to your TV via Bluetooth, fire up Xbox Game Pass Ultimate, and kiss long Xbox downloads goodbye.
- Expect Copilot to assist with hints, tutorials, and even direct game walkthrough information just by asking.
Rising Trends in AI-Powered Devices
These moves are part of a broader movement in smart devices where manufacturers are moving from feature-rich products to experience-centric ecosystems. Television manufacturers like Samsung and LG are well aware that static hardware is no longer enough—it's the software layer and its AI-driven intelligence that will define the next wave of innovation.A few probable trends this could kickstart:
- Interconnected AI Home Systems:
TVs will likely become centralized hubs for smart homes. Expect deep integrations with smart fridges, cameras, and even air conditioners. Samsung's SmartThings app and LG's ThinQ ecosystem may eventually harmonize through shared AI standards. - Learning Algorithms:
With AI constantly analyzing user behavior, future models will adapt not just content but features—suggesting new apps, automating tasks like ambient modes, and more. - More Screen Time (but With Purpose):
These AI-powered living room hubs will make screen time productive, merging work, play, and family coordination effortlessly.
Broader Implications for Microsoft
Although some might see this as mere "feature-stacking," Microsoft's play here is much more strategic. By positioning Copilot and Xbox Cloud Gaming as staples of the at-home entertainment ecosystem:- Microsoft anchors itself further in daily life, ensuring you’re surrounded by its services regardless of your preferred platform.
- This also complements the ongoing Windows evolution, blurring the lines between a PC and a TV screen. Who needs an office when your TV supports productivity apps?
What Does This Mean for Windows Users?
Windows users, rejoice! If you've already tied your daily life into Microsoft 365 subscriptions or embraced Windows 11's intelligent capabilities, this announcement is great news. LG and Samsung offering Copilot inherently reinforces a more cohesive ecosystem. Here's what it means for you, specifically:- Seamless Syncing for Productivity Tasks:
Your documents, reminders, chats, and widgets will now have a second home on your TV. - Familiar UI and Commands:
If you're already comfortable with Bing Chat or other OpenAI-powered tools like ChatGPT through Microsoft services, operating a TV with Copilot will feel intuitive. - Future Proofing with Standards:
As AI continues to evolve, these integrations are likely to receive updates dynamically, just like Windows. Think of it as a smart investment for the long haul.
Final Thoughts: Let the Living Room Wars Begin
Microsoft, LG, and Samsung are setting what might be the North Star for home entertainment devices by blending advanced AI with intuitive hardware. With Microsoft Copilot acting as the brain, these TVs are primed to revolutionize home living—from binging Netflix to managing tasks seamlessly.But this is just the beginning—competition among Apple’s TV+ initiatives, Google's Android TV ecosystem, and Amazon's Fire TV hardware means the stakes for innovation are higher than ever. Ultimately, though, this could mark the dawn of a smarter home where productivity and entertainment coexist more harmoniously than ever before.
So, what are your thoughts? Are you ready for your television to be a capable assistant, matchmaker for streaming, and Xbox companion? Share your thoughts below on WindowsForum!
Source: MobileSyrup LG, Samsung to add Microsoft Copilot and other AI features to new TVs
