This looks like a surreal advertising-style image in a grassy countryside landscape. There’s a large, chalk/paint-outline of a human head and shoulders on the hillside, and a waffle ice-cream cone stuffed into the outline’s mouth/cheeks area—like the person is “made of” the chalk outline and is eating/being filled with ice cream.
The background is classic rolling-green hills with soft sky and distant valleys, so the vibe is “cute, whimsical, and a bit surreal,” like a brand campaign or meme rather than a literal scene.