For nearly a decade, Windows 10 has served as the digital workhorse for hundreds of millions of PCs globally, earning a reputation for stability, usability, and a familiar interface that both consumers and businesses have come to rely on. However, with the official end-of-support date looming on October 14, 2025, Microsoft is drawing a clear line in the sand: the Windows 10 era is closing, and users must find a path forward—whether that means embracing Windows 11, exploring alternative platforms, or taking advantage of a new, temporary lifeline from Redmond.
Microsoft has officially confirmed that all support for Windows 10—including crucial security updates, bug fixes, and feature enhancements—will cease on October 14, 2025. This policy applies to all editions of Windows 10, from Home to Pro to Enterprise. While computers running the OS will still boot and operate after this date, the risks associated with running unsupported software are significant, especially given the ever-evolving landscape of cyber threats and ransomware attacks.
For commercial organizations, pricing is more complicated, starting at $61 per device for the first year, with that amount doubling each subsequent year ($122 in year two, $244 in year three) for a potential total of up to three additional years of extended support. Education customers receive steep discounts, and organizations managing devices through the Microsoft Intune cloud system are eligible for further reductions.
All prices per device. Discounts may apply for bulk/volume licensing and Microsoft Intune users.
Organizations can enroll through the Microsoft Volume Licensing Program, with Cloud Service Provider (CSP) enrollment beginning in September. Automatic ESU enrollment is available for Windows 365/Cloud PC deployments.
As the countdown to October 14, 2025, accelerates, the question for Windows 10 loyalists is not “if” but “when”—and how—to make the leap. Don’t wait until the last patch drops. Prepare your journey today, and let the future of Windows work for you, not against you.
Source: TechRadar Windows 10 users who don’t want to upgrade to Windows 11 get new lifeline from Microsoft
The Deadline: When Does Windows 10 Support End?
Microsoft has officially confirmed that all support for Windows 10—including crucial security updates, bug fixes, and feature enhancements—will cease on October 14, 2025. This policy applies to all editions of Windows 10, from Home to Pro to Enterprise. While computers running the OS will still boot and operate after this date, the risks associated with running unsupported software are significant, especially given the ever-evolving landscape of cyber threats and ransomware attacks.The Lifeline: Extended Security Updates (ESU) Program Explained
Recognizing that not every device can make the jump to Windows 11—primarily due to strict hardware requirements—Microsoft has introduced a new Extended Security Updates (ESU) program for Windows 10. This isn’t a new concept; Microsoft previously rolled out ESU for Windows 7, targeting organizations with legacy infrastructure. What’s different this time is that the Windows 10 ESU program is being positioned as a safety net for both enterprise and individual users, reflecting the reality that millions of systems remain on hardware that isn’t eligible for Windows 11's higher bar.What ESU Covers—and What It Doesn’t
The Windows 10 ESU program delivers monthly critical and important security patches for one year after the official end-of-support date (with options to extend up to three years for business customers). However, it’s crucial to understand the limitations:- No non-security updates: This means no new features, no bug fixes beyond security threats, and no improvements outside the critical update stream.
- No technical support: ESU does not include any free support from Microsoft beyond the distributed security patches.
- No compatibility updates: As the ecosystem moves forward, both Microsoft and third-party developers may stop supporting Windows 10 with new driver updates and versions of applications.
Eligibility and Scope
- Individual users: For the first time, anyone with a genuine Windows 10 license can purchase an ESU subscription. This democratization of extended support reflects the reality that Windows 10's user base is both massive and varied, including people who cannot upgrade due to hardware, applications, or cost.
- Businesses & educational institutions: Enterprise licenses, Microsoft 365 customers, and organizations using virtual desktop infrastructure can purchase ESU on bulk, often with volume discounts or special rates (notably, education pricing is far lower than for business customers).
- Virtual/cloud deployments: Windows 10 devices accessing Windows 11 Cloud PCs via Windows 365, or operating in virtual environments, stand to receive ESUs automatically and without extra charge, providing an alternative path for organizations and advanced home users.
Pricing: What Does an Extra Year Cost?
Microsoft’s ESU plan for personal users is priced at $30 per device for the first 12 months (October 15, 2025–October 13, 2026). The experience is designed to be simple, with users able to enroll through a new wizard—either by paying the fee, redeeming 1,000 Microsoft Rewards points, or, for those with a Microsoft 365 subscription, at no additional charge.For commercial organizations, pricing is more complicated, starting at $61 per device for the first year, with that amount doubling each subsequent year ($122 in year two, $244 in year three) for a potential total of up to three additional years of extended support. Education customers receive steep discounts, and organizations managing devices through the Microsoft Intune cloud system are eligible for further reductions.
A Table: ESU Pricing Overview
User Category | Year 1 | Year 2 | Year 3 | Notes |
---|---|---|---|---|
Individual Consumer | $30 | N/A | N/A | 1 year only (2025–2026) |
Business/Enterprise | $61 | $122 | $244 | Price doubles each year |
Education | $1 | $2 | $4 | Substantial discount for schools |
How to Enroll in ESU as a Windows 10 User
Microsoft has developed a new “enrollment wizard” as part of its ESU rollout. For individuals, this tool guides users through three pathways:- Windows Backup: Sync all system settings and files to the cloud before proceeding.
- Redeem rewards: Use Microsoft Rewards points to offset or pay the ESU fee.
- Direct payment: Pay the $30 fee via Microsoft’s ESU portal.
Organizations can enroll through the Microsoft Volume Licensing Program, with Cloud Service Provider (CSP) enrollment beginning in September. Automatic ESU enrollment is available for Windows 365/Cloud PC deployments.
Timeline: What Happens When?
- October 14, 2025: Last day of official Windows 10 support; patches cease for all users outside of the ESU program.
- October 15, 2025: ESU program begins; users with active subscriptions start receiving monthly security updates.
- October 13, 2026: End of first ESU year for individual users. Businesses can renew for up to two more years (with doubling fees each year).
Why Is Microsoft Pushing Users to Windows 11?
The steady march toward Windows 11 isn’t arbitrary. At the heart of this transition are critical technological shifts and longstanding corporate strategies:- Security: Windows 11 introduces modern security features—from mandatory TPM 2.0 hardware (for encrypted storage, Secure Boot, and biometric logins) to virtualization-based protections, which dramatically harden systems against the most common attack vectors.
- Performance: Windows 11 takes advantage of new processor architectures, resource management, and UI improvements to deliver faster boot times, better battery life, and productivity-enhancing features.
- Integration/Cloud focus: Deep links to Microsoft 365, Teams, AI-powered Copilot, and cloud storage reflect Redmond’s next-gen workflow vision.
- Market consolidation: Microsoft wants to reduce its complex legacy support burden and streamline its ecosystem, much as it did several years ago when retiring Windows 7 and 8.1.
What If You Stay on Windows 10 Without ESU?
If you continue running Windows 10 past the support deadline without ESU:- You’ll remain unpatched against newly discovered vulnerabilities, making your device a prime target for cybercriminals. Hackers specifically target legacy systems no longer monitored or updated by the vendor.
- Applications may break. Many major software vendors, including Microsoft itself (with Office 365), will phase out support for Windows 10. This could leave your favorite tools unusable or at increased risk.
- Compliance headaches: For businesses in regulated sectors (healthcare, finance, government), using unsupported software may violate compliance requirements, putting sensitive data and contracts at risk.
Real-World Impact: Office 365 and Beyond
On the same October 14, 2025, deadline, Microsoft is also retiring support for Microsoft 365 (formerly known as Office 365) on Windows 10. While these applications may technically continue to function, running them on an unsupported OS exposes users to data loss, malware, and performance issues with no recourse for technical support. This applies not only to 365 subscribers but also to perpetual license holders (Office 2016, 2019, 2021).What Are Your Options as a Windows 10 User?
1. Upgrade to Windows 11
If your hardware is compatible (64-bit processor, 4GB RAM, 64GB storage, and TPM 2.0 support), the upgrade process is straightforward and currently free for licensed Windows 10 users. The PC Health Check tool from Microsoft is the best way to confirm compatibility and start the upgrade.2. Purchase ESU for a Temporary Security Net
If your device does not qualify for Windows 11, or if you need more time (for migration, app compatibility, etc.), the ESU program grants a critical additional year of security updates. Plan this as a stopgap—it’s a bridge, not a new destination.3. Migrate to a New Device
For users with aging PCs or those seeking modern features, buying a Windows 11-ready device ensures the best future-proofing. Microsoft regularly offers trade-in events, discounts, and promotional rates through its retail and online store partners.4. Consider Alternatives
- Cloud PCs/Windows 365: Use your current Windows 10 device as a thin client, remotely accessing a virtual Windows 11 desktop.
- Switch Operating Systems: Linux-based OSes offer a supported, secure, and increasingly user-friendly option for those not tethered to Windows-only software.
- Third-party protection: If you must run Windows 10 post-2025, pairing it with a reputable third-party security suite and rigid backup protocols is essential but not a complete defense.
5. Prepare for App Compatibility Loss
Be aware that over time, major software vendors will phase out support for Windows 10. You may encounter broken features, performance degradation, and missing security backstops as the months go by.Critical Analysis: The Strengths and the Risks
Notable Strengths
- Extended runway: ESU gives organizations and consumers realistic time to plan, migrate, and test replacement solutions without panicking.
- Security backed by Microsoft: For the duration of ESU, you get genuine, vendor-backed critical patches, not unreliable third-party “fixes.”
- Smoother transition: The wizard-based ESU enrollment and clarity of options provide a relatively frictionless experience compared to abrupt end-of-life scenarios in tech.
Potential Risks
- High long-term cost: For businesses, the doubling of ESU prices each year can quickly dwarf the cost of just buying new hardware and software. For consumers, $30 may feel reasonable for a year, but there’s no guarantee of another extension.
- No feature or compatibility updates: Security alone will not fix all bugs or keep pace with evolving app ecosystems.
- False sense of security: ESU is a short-term fix. Users who become complacent could find themselves caught out when support truly ends.
- Environmental impact: For millions of machines unable to upgrade, forced obsolescence may contribute to e-waste if not managed responsibly.
Expert Strategy: How to Handle the Windows 10 End-of-Life
- Start planning now: Whether you intend to upgrade, enroll in ESU, or replace devices, delay only increases risks and costs.
- Audit your hardware: Use tools like PC Health Check and consult your organization’s IT roadmap.
- Budget for the upgrade/transition: Treat ESU as exactly what it is—a bridge, not a cure.
- Educate users and staff: Raise awareness about risks, phishing, and best practices as Windows 10 approaches its sunset.
- Explore modern solutions: If you have legacy hardware that can't be upgraded, start evaluating alternatives such as Linux, or cloud-first workflows that don't depend on local Windows installations.
Conclusion: A Pivotal Crossroads for Millions
The end of Windows 10 marks a seismic shift for Microsoft’s ecosystem—one that will reverberate throughout the business and consumer technology world. For those not ready or able to leap to Windows 11, Microsoft’s ESU program offers precious (if temporary) breathing room. But this lifeline is not a permanent solution. The smartest move, for security, support, and productivity, is to plan your migration sooner rather than later, embracing the new era while avoiding the very real pitfalls of eternal legacy.As the countdown to October 14, 2025, accelerates, the question for Windows 10 loyalists is not “if” but “when”—and how—to make the leap. Don’t wait until the last patch drops. Prepare your journey today, and let the future of Windows work for you, not against you.
Source: TechRadar Windows 10 users who don’t want to upgrade to Windows 11 get new lifeline from Microsoft