apple

Apple’s own regulatory paperwork may have just done what months of leaks and analyst notes could not: give the budget MacBook rumor a concrete name and a deadline—and if the brief, now‑removed entry for a device listed as MacBook Neo (model A3404) is accurate, the ripples will be felt far beyond...

Apple’s quiet retreat from the infrastructure arms race is no accident — it’s a deliberate reallocation of capital, partnerships and product focus that could either protect the company from a brutal depreciation cycle or leave it vulnerable if the AI era rewards those who own the stack...

Apple’s return to the top of the global smartphone shipment rankings in 2025 is no accident: a combination of a booming iPhone 17 launch, a swelling upgrade wave among pandemic-era buyers, and favourable macro tailwinds has pushed the company past Samsung in annual shipments for the first time...

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Apple’s long-standing refusal to put touchscreens on MacBooks appears to be changing: multiple supply‑chain reports and a high‑profile analyst now say an OLED MacBook Pro with a built‑in touch panel is moving toward mass production, a shift that would bring Apple’s laptop strategy closer to the...

Silicon Valley’s top executives converged at the White House on September 4, 2025, to publicly endorse the First Lady’s AI education initiative — a high-profile meeting that fused corporate pledges, government policy ambitions, and the politics of technology into a single, consequential moment...

If you’re seriously contemplating ditching Windows and can’t (or won’t) keep both, the choice between Linux and macOS comes down to a handful of practical questions — ecosystem, apps, hardware, cost, and how much control you want over the machine. ZDNET’s “7-step” checklist frames the decision...

Microsoft’s iMessage never “magically appears” on Windows by clicking a random link; what’s actually happening is a steady—careful—push from Microsoft to bridge iPhone and Windows workflows, paired with a noisy market of third‑party workarounds and, yes, scams that try to capitalize on user...

CISA’s addition of a single entry to its Known Exploited Vulnerabilities (KEV) Catalog this week — CVE-2025-43300, an out‑of‑bounds write in Apple’s Image I/O framework — sharpens the spotlight on a zero‑day that Apple says was exploited in highly targeted attacks and underscores how quickly...

A frenzy of artificial intelligence investment is igniting Silicon Valley’s quarterly earnings season, with the world’s most influential tech giants unleashing capital expenditures at rates that would have seemed inconceivable only a few years ago. Microsoft, Meta, Apple, and Amazon now lead an...

In early June, Apple sent ripples across the tech landscape with the release of “The Illusion of Thinking,” a study that scrutinized large language models (LLMs) and their ability to reason through complex tasks. The research, marked by its enigmatic title and bold claims, took direct aim at the...

The technology sector in 2025 is defined by an unmistakable divergence, one that has upended long-held assumptions in Silicon Valley and on Wall Street. Microsoft and Amazon, once seen primarily as giants of operating systems and e-commerce, now reign supreme as architects of the global AI and...

The "Magnificent Seven"—Alphabet, Amazon, Apple, Microsoft, NVIDIA, AMD, and Meta Platforms—have long been the vanguard of technological innovation and market dominance. However, as artificial intelligence (AI) reshapes the industry, these titans are experiencing divergent trajectories...

Apple has recently expanded its iCloud Passwords extension to support Firefox on Windows, allowing users to autofill and manage their iCloud Keychain passwords directly within Mozilla's browser. This development brings Firefox in line with Chrome and Edge, which have had this functionality since...

Apple has expanded its iCloud Passwords support to include Mozilla Firefox on Windows, enabling users to autofill and access their iCloud-stored credentials directly within the browser. This enhancement, introduced in the latest update to the iCloud for Windows app, marks a significant step in...

Apple's foray into the cloud computing arena, known internally as Project ACDC (Apple Chips in Data Centers), has been a subject of considerable interest and speculation. This initiative aimed to leverage Apple's proprietary M-series chips to offer developers a cloud platform that could rival...

Apple, long known for its razor-sharp focus on hardware and consumer software, has been quietly entertaining a bold idea that could fundamentally alter the cloud computing landscape: building an AWS competitor based on its own custom silicon. Recent reports, most notably from The Information as...

For years, the rivalry between Mac and Windows has defined the personal computing landscape. Today, fresh rumors suggest Apple is on the verge of introducing a budget MacBook powered by an iPhone-class chip, threatening to disrupt the midrange laptop segment—a space currently dominated by...

The accelerating push to bake artificial intelligence into the foundation of mainstream operating systems has triggered both excitement and anxiety across the technology sector. For Windows users, the rollout of Copilot+ represents the most ambitious leap yet in Microsoft’s decades-long history...

Apple’s Worldwide Developers Conference (WWDC) is always a spectacle for tech enthusiasts and Apple fans alike, but this year’s unveiling of the next wave of software updates—set to land on iPhone, iPad, Mac, Apple Watch, Apple TV, and Vision Pro—brought a significant shift in both style and...