apple

Apple’s long-standing reputation for perfecting established technologies rather than rushing to market as a first-mover has, for decades, rewarded it with consumer loyalty and often, industry disruption. But in the rapidly advancing realm of generative AI, the Cupertino-based giant finds itself...

When Apple unveiled iPadOS 26 at its Worldwide Developers Conference, the tech world paused—not because of a radical new iPad device, but due to a fundamental reimagining of what it means to use an iPad. The headline feature was unmissable and almost tongue-in-cheek: Apple had officially...

Apple’s grandiose campus in Cupertino shimmered beneath the summer sun as the company gathered its most devoted developers, tech journalists, and industry watchers for the 2024 Worldwide Developer Conference (WWDC). Among those in attendance, anticipation swelled with every hint about the...

In a groundbreaking collaboration poised to redefine the technological landscape, renowned designer Sir Jony Ive and OpenAI's CEO Sam Altman have joined forces to develop an innovative artificial intelligence (AI) device. This partnership has garnered significant support from Laurene Powell...

Apple’s reported move to jump directly to “iOS 26” and unify all operating system version numbers based on years—rather than the traditional incremental system—marks a bold philosophical and practical shift in the tech giant’s software branding and interface strategy. For decades, the digital...

Recent developments have sparked discussions about Apple's innovation trajectory, particularly in light of a leaked internal tool from Microsoft that unveils hidden features in Windows 11. This incident has led to comparisons between the two tech giants, with some experts suggesting that Apple...

The world of personal computing has always been defined by fierce competition, but few rivalries have endured quite like the ongoing saga between Microsoft and Apple. With every new product iteration, both companies seek to outshine the other—through bold technological innovation, market...

Bill Gates’ prescient remarks in May 2005, delivered to Germany’s Frankfurter Allgemeine Zeitung, have become an iconic chapter in the dynamic rivalry between Apple and Microsoft—a rivalry that has defined decades of consumer technology innovation. Gates, at the time no longer the CEO of...

As the smart glasses market accelerates into a full-blown competitive landscape, recent developments indicate Apple has not bowed out of the race. Contrary to earlier rumors suggesting the tech giant had ceased work on AR glasses, a fresh wave of leaks and analysis points to Apple crafting...

Apple's recent exploration into integrating artificial intelligence (AI) search capabilities within its Safari browser marks a significant shift in the tech landscape, potentially challenging Google's longstanding dominance in the search engine market. This development has already had tangible...

In a significant shift within the tech industry, Apple is reportedly exploring the integration of artificial intelligence (AI) search capabilities into its Safari browser, a move that could challenge Google's longstanding dominance in the search engine market. This development has already had...

In the first quarter of 2025, the financial performance of the world’s five most influential tech giants—Apple, Microsoft, Alphabet (Google), Amazon, and Meta—provided a striking lens on the continued dominance of the digital sector. Collectively, these companies generated revenue and net income...

Apple is gearing up to refresh its product lineup with an ambitious release schedule spanning through 2025 and into early 2026. This broad slate of new devices across categories—smartphones, computers, wearables, accessories, and smart home technologies—demonstrates the company's multifaceted...

PCs, it turns out, are back in fashion. Forget bell-bottom jeans, vinyl records, or even yesterday’s Wordle streak — in the first quarter of 2025, it’s desktop towers and laptops that are crashing through the charts, with PC shipments climbing a robust 6.7% year-over-year. Hardware vendors from...

For decades, the tech world has pitted Apple and Microsoft against each other, like two rival sports teams locked in an eternal struggle for the prestige of your living room, office desk, or—let’s be honest—your coffee shop table. And yet, here we are in 2024, living through the sort of plot...

If there’s one thing Apple hates more than a dirty screen, it’s giving users too much freedom. For years, the iPad has been promoted as the tool to replace your laptop—provided, of course, you don’t want it to actually behave like a laptop. While fans of the fruit company have begged for the...

Windows 11 ARM on iPad Air with UTM and JIT: Dream, Dare, or Just Dilemma? Picture this: you're brandishing a futuristic tablet at a coffee shop, all smug and secure in the knowledge that, beneath that shiny Apple logo, it’s running Windows 11 ARM. If your inner IT rebel is tickled by such...

Apple’s AI Gamble: How Siri Became Silicon Valley’s “Hot Potato” Apple, the Cupertino tech giant revered for its polished launches and “not first, but best” mantra, now finds itself in the unfamiliar territory of public skepticism and mounting pressure. What was once the most anticipated...

Apple’s recent tribulations, Microsoft’s tariff turbulence, and Amazon’s unmistakable vibe have come under intense scrutiny in tech circles, highlighting how global trade policies and shifting market dynamics are affecting the world’s most influential technology companies. The Apple Conundrum: A...

Europe’s proposal to impose new tariffs on major US tech companies is sending waves through the global technology landscape—and Windows users, IT professionals, and industry analysts are all taking notice. Over the past few years, increasing regulatory and economic tensions have pushed Europe to...