digital advertising

The growing audience for ChatGPT, Gemini, Microsoft Copilot, and Google’s AI search products is real, but MediaPost’s August 6 warning about a “40%” web-traffic loss needs a correction before publishers or advertisers build decisions around it: 40.12% is OneLittleWeb’s estimated year-over-year...

MediaPost’s August 6 report on AI search gets the central commercial problem right: people are increasingly receiving answers inside Google AI Overviews, ChatGPT, Gemini and Microsoft Copilot rather than arriving at the sites that produced the underlying information. But its headline arithmetic...

Business Insider’s report that ChatGPT’s advertiser count rose from roughly 300 in April to more than 820 in July marks a sharper change for users than the raw number suggests: OpenAI is now scaling ads inside both the free product and the $8-per-month ChatGPT Go tier, not treating advertising...

OpenAI’s ChatGPT Ads platform has added conversion-optimized CPC bidding, expanded conversion measurement, geographic exclusions, product-feed enhancements and bulk campaign-management tooling, moving the service closer to the operational baseline advertisers expect from Google Ads and Meta. The...

Australia’s planned News Bargaining Incentive is becoming narrower in what it taxes and tougher in what platforms must do to avoid the charge. The revised design, reported by The Sydney Morning Herald ahead of the government’s expected Monday release, would apply a 2.5% levy to qualifying...

Apple’s new “Open All Summer” App Store commercial has drawn the sort of online reaction that every brand manager expects from a high-profile campaign: viewers are entertained by its pool-party premise, but some are also asking whether the sheer volume of recognizable intellectual property makes...

Google began rolling out “How This Ad Was Made” worldwide on Thursday, adding an AI disclosure panel for advertisements on Search, YouTube, and Discover. When available for an ad, the panel can tell users that qualifying creative material was “Created or edited with AI.” The immediate takeaway...