digital advertising

Apple’s new “Open All Summer” App Store commercial has drawn the sort of online reaction that every brand manager expects from a high-profile campaign: viewers are entertained by its pool-party premise, but some are also asking whether the sheer volume of recognizable intellectual property makes...

Google began rolling out “How This Ad Was Made” worldwide on Thursday, adding an AI disclosure panel for advertisements on Search, YouTube, and Discover. When available for an ad, the panel can tell users that qualifying creative material was “Created or edited with AI.” The immediate takeaway...