monetization

Overview Windows 10 S is a specific configuration of Windows 10 Pro that offers a familiar, productive Windows experience that’s streamlined for security and performance. By exclusively using apps in the Windows Store and ensuring that you browse safely with Microsoft Edge, Windows 10 S keeps...

Overview Native Ads is a component-based ad format that gives publishers the flexibility of placing the individual components of a creative – title, image, logo, description, call to action text – so as to provide the best possible fitment to the look and feel of the rest of the app. This...

At Link Removed last week, the Windows Store announced new capabilities to reach more customers, improve your productivity and promote and monetize your apps and games, including: Offering your games to Xbox One users Updating your Store listings faster via import/export Releasing new games or...

Earlier this week, we kicked off our annual developer conference Microsoft Build in front of over 10,000 developers at Washington state convention center with viewers watching the event live around the world. During the keynote and other live sessions, we had several announcements that featured...

In-app advertising continues to represent over one-third of the revenue that developers make from writing apps for the Microsoft Windows platform. As part of our continuous commitment to maximize developer monetization through ads, today we are excited to announce Microsoft’s ad mediation...

We are excited to announce the launch of interstitial banner ads support in the Microsoft Store Services SDK. Interstitial banner ads have been one of the top Windows Dev Center feature requests since we introduced support for interstitial video ads. What are interstitial banner ads...

Looking for more ways to monetize your app? App developers can boost their revenue through the Link Removed. As an affiliate you can earn revenue by promoting content in the Windows Store and Microsoft Store, such as apps, games, music and video. Developers who place links and/or banners on...

Here’s something any would-be game developer who wants to find a good monetization strategy needs to know. The psychology of gaming is weird. I have a friend who hates to pay for games. Her favorite kind of games are the freemium ones that make their money off of in-app purchases. Basically, you...

We’re excited to announce our partnership with GameAnalytics, a powerful tool that helps developers understand player behavior so they can improve engagement, reduce churn and increase monetization. The tool gives game developers a central platform that consolidates player data from various...

Starting this week you will see new capabilities in Dev Center. In this blog I’ll describe what’s new in more detail and share ideas how to make best use of them: App submission: new price tiers, and preview of a new age rating system that will start to be rolled out in December App promotion...

This past August we announced the Microsoft Universal Ad Client SDK with support for video interstitial ads and ad mediation. Video interstitials are full screen video ads, 20-30 seconds, that typically offer up to 10x the eCPM (value per thousand views) vs traditional banner ads. This makes...

This blog is the latest in a recurring series about recent Store trends across categories, markets, and more. Understanding these trends can help you determine what types of apps to build or where to focus your development efforts. With the launch of the unified Dev Center in April, we released...

Dev Center has now integrated the functionality previously available in pubCenter to simplify how to create, manage and track your Microsoft advertising ad impressions and revenue. In addition, Microsoft Advertising and Windows ad mediation have been merged into one single SDK, the Microsoft...

Today, Microsoft is releasing several important capabilities that allow you to increase ad revenue in your apps: Link Removed for Windows 10 Support for video interstitials on Windows 8.1, Windows Phone 8.1 and Windows 10, ideal for games Ad mediation for Windows 8.1 and Windows 10 apps, to...

Except Microsoft advertising SDK, from which ad networks could I get ads SDK? I want to add in-app advertising in my Windows 8.1 games. Could anyone give me some advice? Thanks.

I want to put ads in my Windows apps, the ads can also be suitable for Windows 10 platform. Do anybody know which ad network provides this kind of ads? Thanks.

Hello from Build 2015 in San Francisco! Earlier today we revealed more details about Link Removed and shared the new ways for building more personal mobile experiences that you can monetize across one billion Windows 10 customers. During the remainder of the conference, we’ll go deep into each...

This blog is the latest in a recurring series about recent Store trends across categories, markets, and more. Understanding these trends can help you determine what types of apps to build or where to focus your development efforts. Data from the Windows Store is presented alongside the Windows...

Hey guys, I am not sure if most of you are aware, but the policy for Windows 8 has been relaxed to now be more open for us developers. If you look at the Windows Store Application Developer Agreement clause 4e). You will find that for In-App Commerce. You may elect to support purchasing...

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