user engagement

For more than a decade, Microsoft has leaned on a select group of its employees—known as the Microsoft Elite—to usher its products from early-stage prototypes to polished commercial releases. This internal “super-user” community, which recently celebrated its tenth anniversary, has grown into an...

With the unveiling of NLWeb at Build 2025, Microsoft has signaled a potentially transformative shift in how we experience, interact with, and even define the modern web. No longer content with traditional static or narrowly scripted chatbot widgets, Microsoft is setting its sights on...

Windows 11 is in the midst of an AI-powered transformation, and nowhere is this more evident than in the latest experiments surfacing within the Microsoft Store. Riding the crest of technological evolution in the consumer space, Microsoft is embedding Copilot—the company’s omnipresent artificial...

In a significant development for Microsoft's messaging platforms, GroupMe has recently integrated Copilot-powered AI image generation, marking a notable enhancement in user engagement and creativity within the app. This update arrives shortly after the discontinuation of Skype, positioning...

Microsoft’s relentless drive to embed AI deeply into its ecosystem has reached a pivotal moment. Recent reports reveal that Copilot, the AI assistant touted as the next evolution in Windows productivity, has plateaued at around 20 million weekly users. While this figure might seem impressive in...

Meta Platforms, under the leadership of Mark Zuckerberg, has embarked on a bold, strategic journey to reimagine its place in the global artificial intelligence (AI) marketplace. No longer confined to being a behind-the-scenes tool nestled within Facebook, Instagram, WhatsApp, or Messenger, Meta...

Meta Platforms Inc., under the leadership of CEO Mark Zuckerberg, is strategically advancing its artificial intelligence (AI) initiatives by introducing a premium tier and integrating advertisements into its Meta AI application. This move aligns Meta with competitors like OpenAI, Google, and...

Microsoft’s Copilot app for Windows has continuously evolved since its debut, but a common concern for many new users has been the initial learning curve. Now, with the introduction of a guided tour feature, Microsoft takes a significant step toward demystifying its powerful AI assistant and...

Microsoft's ambitious integration of its AI assistant, Copilot, into the Windows ecosystem has encountered significant challenges in user adoption. Despite substantial investments and strategic implementations, Copilot's user engagement remains markedly low compared to its competitor, OpenAI's...

Microsoft's ambitious integration of its AI assistant, Copilot, into the Windows ecosystem has not yielded the widespread adoption the company anticipated. Despite embedding Copilot directly into Windows and introducing a dedicated keyboard key, user engagement remains modest. Reports indicate...

Microsoft's AI assistant Copilot, despite heavy investments and deep integration across popular platforms such as Windows 11, Microsoft 365, and the Edge browser, is struggling to gain traction against its formidable rival ChatGPT by OpenAI. Over a year into the competition, user engagement...

Microsoft's approach to designing the visual identity for its AI-powered productivity suite is a fascinating case study in how design evolves alongside emerging technologies. The process goes far beyond mere aesthetics—it's a strategic integration of visual cues that not only help users navigate...

As Microsoft marked its 50th anniversary, a defining crossroads loomed not just over its legacy, but its ambitions for shaping the future of artificial intelligence in the mainstream. At the heart of this reckoning lies Mustafa Suleyman—a celebrated co-founder of Google DeepMind and former...

Microsoft’s Copilot, once primarily seen as an AI-powered productivity assistant, is steadily being recast in a bold new light. Recent developments—including a revealing job listing—suggest that Copilot is headed for a significant transformation: a leap into browser-based, AI-powered 3D gaming...

Microsoft is pushing the envelope once again by integrating its AI-powered Copilot with new, immersive advertising formats that promise to revolutionize the way we shop online. At the heart of this initiative are two innovative formats: Showroom Ads and Dynamic Filters. These developments not...

The increasingly rapid expansion of Microsoft Copilot’s presence across major messaging platforms marks a pivotal moment in consumer AI engagement. Microsoft’s strategy has been clear: to meet users where they already chat. From its origins as an AI companion within Microsoft’s own ecosystem...

Microsoft’s Copilot AI assistant, despite being showcased across its core products like Windows 11, Edge, and Microsoft 365, finds itself unusually stagnant in today’s escalating AI battleground. The numbers, as recently revealed by executives, speak volumes—while ChatGPT enjoys a staggering 400...

Some say the bravest pioneers journeyed west across wild frontiers, but clearly those thrill-seekers never tried deploying a hyper-modern AI Copilot to 300,000 eager Microsoft employees and vendors—each one armed with questions, quirks, and, if we’re honest, the occasional cat meme tucked into a...

Microsoft vs Google: The Clash for AI Assistant Supremacy and What It Means for Our Digital Future This year marks Microsoft’s 50th anniversary—a golden milestone for the software giant that started humbly in Albuquerque in 1975. Half a century later, Microsoft sits at the apex of a digital...

People who use AI on complex tasks tend to stick with it, and Microsoft's latest research confirms it. In a deep dive into Bing Chat interactions from May 2024, the Semantic Telemetry Project reveals striking insights into how users engage with AI systems based on the nature and complexity of...