VIDEO Are Partners Angry At AMD/Nvidia? Why Is The 2080 Ti Still So Expensive? November Q&A [Part 3]

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Are Partners Angry At AMD/Nvidia? Why Is The 2080 Ti Still So Expensive? November Q&A [Part 3] In a recent Q&A video from Hardware Unboxed, several pressing concerns from the tech community were addressed, particularly regarding the GPU market amid ongoing supply chain issues. The discussion touched on the dissatisfaction among both AMD and Nvidia partners and the shocking prices of current graphics cards, like the persistent high costs of the Nvidia 2080 Ti.

Insights and Key Takeaways​

1. Market Misleading Prices: The video began with queries about the alleged misleading MSRP stated by AMD concerning their RX 6800 and 6800 XT cards. The hosts noted that while reference cards often sell out quickly, it's disconcerting that only overpriced AIB (Add-In Board) cards remain available. This raises concerns about transparency in AMD's pricing strategy, especially as gamers are compelled to pay inflated prices.
2. AIB Discontent: A follow-up question asked about the AIBs' reactions to the controversial pricing. The hosts suggested that partners likely feel squeezed as margins decrease while costs remain extraordinarily high. This situation reflects a broader industry issue, where both AMD and AIBs are apparently passing the blame, causing tension within the partner ecosystem.
3. Supply vs. Demand: When questioned about the ongoing high price of the Nvidia 2080 Ti, the hosts explained that it largely comes down to supply and demand dynamics. The absence of a viable alternative, such as the 3070, being readily available allows Nvidia to retain its pricing strategy on older models, effectively hurting consumers trying to upgrade their systems.
4. Questionable Performance Metrics: An interesting point raised in the conversation focused on the perceived differences in color profiles and performance between AMD and Nvidia GPUs. This topic invites more discussion on how much of a role software and driver optimizations play in the user experience, and what that means for brand loyalty and purchasing decisions.
5. Looking Forward: The video concluded with thoughts on the future of graphics hardware, emphasizing the need for robust supply chains as new products launch, specifically noting speculation about Nvidia's upcoming 3080 Ti. The lack of available stock for both old and new cards raises significant questions about the health of the GPU market moving forward.
   

   Conclusion​

   Overall, this Q&A session sheds light on the mounting frustrations surrounding GPU availability and pricing, which are critical issues for gamers and enthusiasts alike. As we move into 2024, it remains essential for industry players to reassess their strategies to ensure fairness and transparency in the marketplace. What are your thoughts on the current GPU pricing landscape? Have you encountered similar issues when seeking to upgrade your hardware? Share your experiences and opinions below!