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Microsoft’s marketing team is sounding a familiar alarm as the Windows 10 end-of-life date draws near, compelling users to move to Windows 11 for what it claims is a transformative leap in PC performance. “Windows 11 PCs are up to 2.3x faster than Windows 10 PCs,” reads one now-widely-debated statement. It’s a figure that, at first blush, suggests a revolutionary software upgrade. But a closer look uncovers a strategy rooted more in hardware refresh cycles than a software miracle—a nuance users, IT professionals, and businesses would do well to understand before making their next technology investment.

A computer setup with one monitor displaying a software interface and another monitor showing a data chart.The Heart of the Claim: Peeling Back the Layers​

Microsoft’s assertion, highlighted in its recent push to nudge Windows 10 users toward Windows 11 (and to the checkout line for new devices), is underpinned by synthetic benchmarks, specifically Geekbench 6 multi-core scores. However, the comparison isn’t a head-to-head of the Windows 10 and 11 operating systems on identical hardware—it’s between older, less powerful Windows 10 PCs and new Windows 11 machines with next-generation silicon. According to Microsoft’s own footnotes, Windows 10 machines in this comparison are built around Intel Core 6th, 8th, and 10th generation chips, while Windows 11 counterparts draw on 12th and 13th gen CPUs—processors that represent several leaps in both architecture and raw speed.
What Microsoft implies is that by upgrading from a several-year-old Windows 10 PC to a modern Windows 11 model, users will see dramatic speed gains—up to 2.3 times, in fact. Yet the critical distinction here is that the performance boost comes courtesy of new hardware, not just the operating system itself.

Contextualizing the Benchmark: Hardware Versus Software​

Windows users who’ve spent decades following Microsoft’s upgrade cadence will likely recognize this pattern: as support deadlines for an older OS approach, the marketing machines ramp up, touting new features and dramatic performance improvements. But the fine print often matters more than the headline, and this is a textbook example.

Benchmark Breakdown​

  • Geekbench 6 Multi-core: This synthetic benchmark tests the combined performance of all CPU cores for a variety of workloads—compression, encryption, image processing, and more.
  • PCs Compared: Windows 10 devices sporting Intel 6th, 8th, or 10th gen chips; Windows 11 systems with Intel 12th and 13th gen silicon.
  • Result: Windows 11 systems outpace their older cousins by as much as 2.3 times in raw multi-core performance.
What’s missing from Microsoft’s claim is a direct, apples-to-apples comparison: How does Windows 10 perform versus Windows 11 on the same hardware? Third-party tests and anecdotal evidence suggest the performance gap between OS versions on identical hardware is much narrower—typically within 5-10% for common workloads, and sometimes a wash. Synthetic benchmarks may show slight gains for Windows 11, particularly in scenarios that leverage improved scheduling and support for newer hardware features, but nowhere near the generational leap Microsoft implies.

Parsing Microsoft’s Wording and Intent​

To Microsoft’s credit, the wording of its claim is careful, if not entirely clear to a casual reader. The company states that “Windows 11 PCs” are faster than “Windows 10 PCs,” not that “Windows 11 is faster than Windows 10.” This distinction is crucial: In common parlance, a “Windows 10 PC” is a system bought during that OS’s heyday, while a “Windows 11 PC” describes newer systems built to meet stricter hardware requirements, often running on the latest CPU tech.
However, what may appear as semantic gymnastics to the tech-savvy can be easily misunderstood by the general public, who could leave with the impression that simply upgrading their OS, without new hardware, would unlock these outsized performance gains. In reality, no mere software upgrade can conjure 2.3x more multi-core CPU performance from aging silicon.

Have We Seen This Before?​

Absolutely. Throughout the history of Windows, big performance claims have often been tied more to hardware advances than to software alone. Each new generation of CPUs brings architectural improvements—higher core counts, faster clock speeds, hardware-level security features, and more efficient power management—that, in combination with a new OS, move the performance bar forward.
Microsoft’s approach aligns with this broader industry trend: Encourage users nearing the end of their device’s support lifecycle not just to update software, but to invest in entirely new machines that take full advantage of new capabilities.

The Fine Print: End-Notes and Benchmarks​

For skeptics and careful readers, Microsoft provides citations, notably a link to “aka.ms/w11claims.” Here, Microsoft elaborates that performance tests were performed internally in December 2024, and that results will “vary significantly by device and with settings, usage, and other factors.” The benchmark scores that produce the 2.3x figure are published in detail: older generations of Intel CPUs running Windows 10 stack up against significantly newer hardware running Windows 11.
This kind of “model-to-model” comparison isn’t inherently misleading, but omitting context in public-facing marketing can lead to confusion or even resentment. A user expecting their three-year-old laptop to nearly triple in speed with a free OS upgrade will quickly realize the limits imposed by their underlying hardware.

Upgrading: Windows 10, Windows 11, or a New PC?​

For users and IT departments facing the prospect of Windows 10 support ending, the question becomes: What options offer the best return on investment? Does sticking with existing devices and simply updating the OS offer enough real-world performance or security gains? Or is now the time for a hardware refresh?

Pros and Cons of Each Approach​

Keeping Older PCs, Upgrading the OS​

  • Pros:
  • Cost-effective—Save immediately by avoiding a new hardware purchase.
  • Minimized E-waste—Extend device life, contributing to sustainability.
  • Familiarity—Users keep the hardware and workflow they know.
  • Cons:
  • Limited By Hardware—New Windows 11 features—especially those related to Copilot+, AI processing, or high-end gaming—require modern hardware.
  • Performance Ceiling—No major gains; some features may be unavailable or run sluggishly.
  • Potential Compatibility Issues—Some older devices may not be eligible for Windows 11 at all, due to TPM requirements and supported CPU lists.

Opting for a New Windows 11 PC​

  • Pros:
  • Dramatic Performance Gains—Modern processors are faster, more efficient, and support advanced AI and security features.
  • Full Feature Parity—Access the latest that Windows 11 and Microsoft’s ecosystem have to offer.
  • Longevity—A new machine enjoys years of updates and support.
  • Cons:
  • Cost—Upfront expenses for individuals and organizations are significant.
  • E-waste Concerns—Retiring functional but unsupported PCs increases environmental impact.
  • Migration Overhead—Transferring files, settings, and legacy apps can be time-consuming or risky.

Dissecting the Security Angle​

Microsoft’s marketing also leans heavily on the security advantages of Windows 11, especially for businesses and institutions facing sophisticated threats. Many cutting-edge security features—such as hardware-enforced stack protection, memory integrity, and robust virtualization-based security—are only available on newer hardware, giving credence to the claim that a hardware upgrade meaningfully boosts security.
However, it’s worth noting that many organizations running well-maintained Windows 10 systems with properly configured security solutions and regular updates can still operate safely, if not with the latest protections. The decision to upgrade, therefore, should be balanced between risk tolerance, cost, and the need for new features.

The Marketing Playbook: Pop-ups, Pressure, and Persuasion​

Microsoft has pulled out a familiar set of tactics to motivate Windows 10 users to take the leap: incessant pop-up reminders, scheduled feature deprecation warnings, and even video messages that border on ominous. These aggressive nudges arguably blur the line between informative and intrusive, especially for users on older—but still perfectly functional—hardware.
In its latest campaign, Microsoft isn’t shy about deploying language that positions the status quo as risky or second-rate: sticking with Windows 10 becomes not just a matter of missing new features, but actively compromising your digital security and experience. This plays on a tried-and-true industry axiom—create urgency to drive adoption—but also risks alienating users who may feel pressured or misled by claims that don’t pass the “sniff test.”

What Independent Reviews and Tests Reveal​

To verify Microsoft’s claims, independent reviewers have run numerous tests over the last twelve months. The consensus? The performance gap between Windows 10 and 11, when installed on identical hardware, is only moderately noticeable. Windows 11 makes modest gains in scenarios optimized for its new underlying scheduler and security paradigms—such as workloads taking advantage of Intel Thread Director or AMD’s recent architectures—but not to the order of 2.3x.
  • Tom’s Hardware and other reputable outlets have repeatedly found that, all else being equal, users upgrading in place from Windows 10 to Windows 11 should expect small improvements at best—with some corner cases (such as gaming on older GPUs) showing negligible differences.
  • User Experience: For most day-to-day workloads, including office productivity, web browsing, and mainstream gaming, the upgrade feels evolutionary rather than revolutionary. The best-case scenario sees some snappier responsiveness and improved battery life on laptops with the right hardware.
When users upgrade both the OS and the hardware—a new Windows 11 PC, for instance—the combined effect is dramatic. But attributing the lion’s share of that gain to Windows 11 software alone is simply misleading.

Technology Advancement: The Real Story​

What Microsoft’s campaign inadvertently highlights is the astonishing progress in PC hardware over the last half-decade. Modern CPUs deliver more cores, higher efficiencies, and hardware-level accelerations for tasks such as AI, security, and graphics, all while often consuming less power and producing less heat. Combined with faster SSDs, higher RAM capacities, and better integrated graphics, the end-user experience on a new PC is, indeed, “night and day” compared to aging systems.
But these improvements are a function of the overall industry’s progress, not a unique attribute of Windows 11. The new OS is undeniably optimized to take advantage of these developments, but the real performance boost derives from fresh silicon—something no amount of software optimization can fully offset on legacy hardware.

Risks of Misunderstanding the Message​

The conflation of software and hardware improvements raises several risks:
  • Misplaced User Expectations: Users might waste time or money upgrading their OS in pursuit of performance gains they simply won’t realize without hardware upgrades.
  • E-Waste Concerns: Encouraging mass disposal of functional machines for marginal improvements exacerbates environmental problems.
  • Upgrade Fatigue: Aggressive tactics can erode customer trust and goodwill in the long term, potentially slowing future adoption rates when actually transformative updates—software or hardware—arrive.

Best Practice: How to Make Sense of Upgrade Decisions​

For Windows enthusiasts—or any PC users—the best way to approach such claims is with healthy skepticism and a clear-eyed focus on their own needs.
  • Audit Your Use Case: If your device feels slow, bottlenecked, or unable to run essential features, a full upgrade may be justified. Otherwise, the latest OS might deliver useful security patches and new features but little in the way of raw speed.
  • Look For Independent Benchmarks: Always consult trusted reviews that compare operating systems on identical hardware.
  • Focus on Total Cost of Ownership: Balance the up-front costs of new devices with the long-term support horizon and environmental impact. Sometimes, spending more now does pay off in reduced headache later.
  • Don’t Discount Security: If your business relies on regulated data, the latest hardware-driven protections in Windows 11 can be compelling—but make sure your use case warrants them.

The Bottom Line​

Microsoft’s claim that “Windows 11 PCs are up to 2.3x faster than Windows 10 PCs” is technically accurate, but hinges on a combination of software and hardware upgrades, not on the magic of Windows 11 alone. The headline speed gains are a cumulative effect: newer CPUs, faster memory, better SSDs, and optimized software all pulling together.
For users just looking to breathe new life into existing hardware, a move to Windows 11 may yield a slight uptick in responsiveness, but won’t unlock breathtaking performance leaps. Those ready for a full generational jump in capability—including cutting-edge features, improved security, and yes, much faster speeds—will have to pair the latest OS with the latest hardware. Understanding this dynamic is critical not just for choosing when to upgrade, but for seeing through the haze of marketing to the substantive improvements that matter most for your own workflow.
For those planning their next PC purchase, the key takeaway is as old as the industry itself: never confuse the sizzle with the steak. Let independent tests, use-case analysis, and honest marketing—not ambitious footnotes—drive your decision, ensuring you get the performance, features, and value you expect out of your next Windows experience.

Source: XDA Don't be fooled: Microsoft's claim that Windows 11 PCs are 2.3x faster than Windows 10 ones is based on hardware, not software
 

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