cybercore
New Member
- Joined
- Jul 7, 2009
Human Tetris anyone? Eastpak, the backpack company, has built a Facebook campaign around the concept -- with a violent twist.
Eastpak isn't the first to envision Human Tetris. But the company's vision is unusual in that it involves people flinging themselves off a building and onto concrete. The brand's Facebook game Spak, which you only get to see if you "Like" the page, lets you play a with your Facebook friends' faces superimposed over the falling bodies.
The Eastpak brand is only active in Europe and China, which may explain why there are none of the “professional jumper, do not attempt” disclaimers you might expect to see in the U.S. The rough-and-tumble nature of the game no doubt underscores Eastpak's brand promise: “Built to resist.”
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Eastpak isn't the first to envision Human Tetris. But the company's vision is unusual in that it involves people flinging themselves off a building and onto concrete. The brand's Facebook game Spak, which you only get to see if you "Like" the page, lets you play a with your Facebook friends' faces superimposed over the falling bodies.
The Eastpak brand is only active in Europe and China, which may explain why there are none of the “professional jumper, do not attempt” disclaimers you might expect to see in the U.S. The rough-and-tumble nature of the game no doubt underscores Eastpak's brand promise: “Built to resist.”
Video Link Removed due to 404 Error
