ICYMI – Campaign APIs, desktop app magic and improved analytics

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Developers, developers, developers!

We’ve got quite a few updates for you this week, ranging from the upcoming live event to improved analytics for your apps in the Windows Store. Read on to see our recap of the past week.

Windows Developers Day – Creators Update


Only a few days left to RSVP for the upcoming Windows Developers Day – Creators Update. You definitely don’t want to miss this event! Click the below tweet to find out how to RSVP and see a schedule of the sessions.


News, tips, a live Q&A and much more – get the #WindowsDevDay schedule now.https://t.co/3t958z1GDc

— Windows Developer (@windowsdev) January 25, 2017

Campaign APIs for the Windows Store


We are very excited to announce the release of campaign APIs for the Windows Store. Using these REST APIs, media agencies can promote apps and manage their ad campaigns easily. ‘Promote your App’ is a feature within DevCenter that allows you to create ad campaigns for your apps to grow your audience and engage with them. Using ‘Promote your App,’ you can leverage advanced targeting capabilities and use our popular ad templates to advertise your apps among Windows users.


These app promotion APIs allow for flexibility while creating campaigns and viewing reporting data. Learn more: https://t.co/YVotpRwXKJ

— Windows Developer (@windowsdev) January 25, 2017

Calling Windows 10 APIs from a Desktop App


So here’s a question that generates a lot of confusion. Can PC software written in WPF, WinForms or MFC access the Windows 10 APIs used by the Universal Windows Platform (UWP)?

The answer is yes. There are some exceptions to this rule (and we’ll go over how to find them), but in general you can access the Windows 10 APIs. Or put a different way, there are no secret APIs being kept away from Windows developers.


Can a desktop app written in WPF or WinForms can access the Windows 10 APIs used by the UWP? @MBCrump explains. https://t.co/r53ba02eja

— Windows Developer (@windowsdev) January 26, 2017

Windows Store Analytics Updates


The team has enabled two new features that will simplify reporting even further: the Windows Store Analytics API set for both Advertising Performance Reporting and App Promotion Performance Reporting.


Simplify reporting with two new features in the the Windows Store Analytics API set. https://t.co/mocrIS1SHC

— Windows Developer (@windowsdev) January 27, 2017


The Windows team would love to hear your feedback. Please keep the feedback coming using our Windows Developer UserVoice site. If you have a direct bug, please use the Windows Feedback tool built directly into Windows 10.

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