Microsoft has announced a significant leadership transition within its Middle East and Africa (MEA) operations. Mirna Arif, who has served as the General Manager of Microsoft Egypt since 2020, will now assume the role of General Manager for the Middle East and Africa Growth Markets. In this expanded capacity, Arif will oversee Microsoft's business across a diverse set of markets, including Oman, Bahrain, Egypt, Kenya, Morocco, and Nigeria, among others. Her primary objectives will be to accelerate digital transformation, foster innovation, and drive inclusive economic opportunities throughout these regions.
Arif's appointment underscores Microsoft's commitment to investing in experienced and purpose-driven leadership to navigate the region's evolving technological and economic landscapes. With over two decades of cross-sector experience spanning Europe, the Middle East, and Africa, Arif has been instrumental in advancing Egypt's digital ecosystem. Under her leadership, Microsoft Egypt has made significant strides in cloud adoption, expanded skilling initiatives, and strengthened collaborations with both public and private sector partners.
Reflecting on her tenure in Egypt, Arif stated, "It has been a privilege to witness and contribute to Egypt’s remarkable digital journey." She expressed enthusiasm for her new role, emphasizing her commitment to supporting governments and organizations across emerging markets in the Middle East and Africa as they leverage cloud and AI technologies to drive sustainable economic and societal progress.
Egypt remains a strategic market for Microsoft, with substantial potential for continued growth. As government entities and organizations across key sectors increasingly adopt cloud, AI, and digital technologies, Microsoft is dedicated to being a trusted partner in this transformation journey. The company aims to enhance productivity, improve citizen and customer experiences, and create new opportunities across various industries. Microsoft is currently in the process of appointing a new General Manager for Egypt to sustain the momentum of its digital transformation agenda and empower individuals and organizations to achieve more.
Arif's career is marked by a series of notable achievements and leadership roles. Before joining Microsoft in 2019 as the Surface Business Group Director for the Middle East and Africa, she served as the Regional Director for Digital Transformation at GE Oil & Gas, where she led digital transformation strategies in North Africa and Turkey. Her tenure at GE was preceded by a role as Assistant Minister for Investment and International Cooperation at the Egyptian Ministry of Petroleum and Mineral Resources, where she advised on the development and implementation of the petroleum sector strategy. Arif also spent 12 years at Schlumberger, holding various leadership positions, including Global Marketing Manager, where she spearheaded worldwide marketing strategies for the software and marine acquisition segments. (forbesmiddleeastevents.com)
Beyond her corporate roles, Arif is actively involved in several organizations. She sits on the Board of Directors of Banque Misr, Rameda Pharma, and the Egypt Chamber of Information Technology. She also co-chairs the Digital Transformation Committee at the American Chamber of Commerce in Egypt. Her contributions to the tech industry and her advocacy for diversity and inclusion have earned her recognition, including being named among Forbes Middle East's 100 Most Powerful Businesswomen in 2024. (forbesmiddleeast.com)
Arif's appointment comes at a time when the Middle East and Africa are experiencing rapid digital transformation. Her extensive experience and proven track record position her well to lead Microsoft's efforts in these growth markets, driving innovation and fostering economic development across the region.
In related news, Microsoft's stock (MSFT) is currently trading at $505.82, reflecting a slight increase of 0.6% from the previous close. The company's market capitalization stands at approximately $2.79 trillion, with a price-to-earnings (P/E) ratio of 28.88 and earnings per share (EPS) of $12.93.
As Microsoft continues to strengthen its leadership team in the Middle East and Africa, the company remains committed to empowering individuals and organizations through technology, driving digital transformation, and contributing to the region's economic growth.
Source: Microsoft Leadership Transition at Microsoft Middle East & Africa – Middle East & Africa News Center
