Microsoft Rebrands Outlook: Desktop Version Now 'Outlook (Classic)'

In a significant shift that signals Microsoft's ongoing commitment to its web-based services, the company has officially rebranded the traditional Outlook desktop application as "Outlook (classic)" while promoting its web-based version as simply "Outlook." This move comes as Microsoft pushes users to transition to the new Outlook web app, which is based on Outlook.com, despite criticisms regarding its performance and capabilities relative to its desktop predecessor.

The Rationalization Behind the Rebranding​

With the rollout of this naming update occurring in July 2024, Microsoft aims to clearly distinguish between the two versions of Outlook. This includes a change in the display name for the Outlook for Windows app, which is rebranded to "Outlook (classic)." With this update, users will see "Outlook (classic)" in the Start menu, taskbar, and across other areas where the app is pinned, making the differentiation evident. The change also highlights Microsoft's desire to push their users toward adopting the new Outlook web app, which they see as the future of email on Windows. Microsoft has stated that this adjustment does not impact the support status of the existing Outlook app nor will it require administrators to take any action when the rollout extends beyond the testing phase.

What Changed?​

• Nomenclature: The classic Outlook app is now specifically labeled as "Outlook (classic)," whereas the web-based app simply retains the "Outlook" title.
• Intentions Displayed: This renaming signals Microsoft's intention to encourage users to migrate to the Outlook web app, which the company is positioning as its flagship email solution moving forward.
• Legacy Support: Microsoft assures users that the Outlook classic app will receive support until 2029, although it is noted that the Mail and Calendar applications could face discontinuations in the near future.

  Why the Push Toward the Web App?​

  The shift towards the Outlook web app aligns with broader trends in software development where web applications become increasingly favored over traditional, standalone desktop applications. Here are several factors contributing to this trend:
  1. Accessibility: Web applications can be accessed from any device with an internet connection, making them more flexible for users who might switch devices or work remotely.

1. Real-time Updates: Users can benefit from instant updates without needing to download new versions, which is often the case with traditional applications.
2. Integration with Other Services: Microsoft’s push towards cloud-based services, as evidenced by its Azure and Microsoft 365 ecosystems, means users can integrate Outlook more seamlessly with those services.
3. Reduced Maintenance Costs: For IT teams, managing web-based applications can reduce the burden of maintaining and updating desktop applications across numerous devices.

   User Reactions and Implications​

   However, the transition has not been straightforward. Many users have reported dissatisfaction with the features available in the new Outlook web app compared to the original Outlook desktop experience. Many have characterized the new web app as a downgrade, citing issues with functionality that were present in the traditional desktop application. This feedback raises the question of user experience in software transitions—do users genuinely appreciate and utilize the features of web applications, or do they prefer the familiarity and robustness of desktop applications? For organizations that rely heavily on email communication and calendar functions, the implications are concerning. Companies that have built workflows around the classic Outlook may find the transition challenging, especially if they depend on specific email functionalities absent in the web version. Microsoft’s assertion that the classic version will be supported until 2029 offers some relief, but businesses are still apprehensive about future updates and potential discontinuations.

   Long-Term Support and Outlook for Users​

   As noted, Microsoft intends to continue supporting "Outlook (classic)" until at least 2029, creating a potentially awkward period where both versions coexist. During this time, users may face confusion over which version to use and may feel pressured to migrate to the web without compelling features to enlist their loyalty. It's worth noting that many email users thrive on robust functionality, familiarity with the traditional clients, and built-in tools that the classic Outlook provides. Transitioning to the web requires not only training but also adaptation to a different operating context that may not favor traditional tasks.

   The Bigger Picture: Microsoft’s Strategy Moving Forward​

   This renaming and push reflects a broader strategy as Microsoft seeks to position itself advantageously within a competitive software landscape heavily influenced by cloud-based solutions. It also echoes Microsoft's larger commitments to integrate artificial intelligence and machine learning capabilities into its services, such as through the new Copilot features. As Microsoft continues to innovate and reshape its product offerings, the commitment to a singular web experience may serve them well in terms of standardization and future developments, further facilitating collaboration and communication in a cloud-driven workplace.

   Conclusion: A Mixed Bag for Users​

   In conclusion, while Microsoft's rebranding of Outlook and the focus on the web app represent an attempt to modernize and streamline its services, the reaction from users has been mixed at best. The classic version still retains loyal followers who value its features, as Microsoft prepares to encourage a more widespread adoption of the web-based version. Ultimately, the success of this transition will depend on how well Microsoft listens to its user base and addresses their concerns, as well as how effectively it promotes the advantages of its new Outlook web to a skeptical audience. For the Windows community, this change is just one element in a broader narrative of Microsoft's evolution in the software landscape, where embracing change is necessary, but so too is ensuring that user needs remain at the forefront of development initiatives. For more detailed information, you can refer to the original article here.