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Microsoft VP Thinks Money-Scented Perfume Can Make You Stinking Rich


A Chicago man has dreams of being stinking rich -- and thinks a line of fragrances with the smell of money is just the ticket for combining dollars with scents.

Patrick McCarthy, a vice president of sales at Microsoft, took a break from his day job to create His Money Cologne and Her Money Eau de Parfum, a line of his-and-hers fragrances that are designed to make the wearer smell like a million bucks -- or more, depending on how much you put on.

It's the first time he's attempted a fragrance, but he's certain the idea will be successful enough to fatten his bank account -- and the ones of those who wear it as well.

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"I really feel that people who wear this will feel more confident," McCarthy told AOL News. "I got the idea after reading a story about a Japanese study that showed a significant increase in worker productivity when the smell of money was pumped through vents into factories."

And when McCarthy went to his ATM and noticed how much he enjoyed the scent of fresh, crisp bills, he really smelled the potential for making a mint.

"[The odor of money] is a unique fragrance," he said.

Once McCarthy decided to create a cash cologne, he trademarked the term "money" in relation to a fragrance.

Then he sniffed out a man named Larry Murrison, who is known as "the Nose" in the fragrance industry for his ability to create new scents.

"It turns out he lived only three miles away," said McCarthy. "He created a Michael Jordan fragrance and one for Johnny Carson and was willing to help me out."

McCarthy says "the Nose" explained how a perfume is put together, from the oils and other chemicals to the bottles that hold the scents.

"I asked him what the best-selling fragrances over the last 10 years were, because I didn't want to emulate something that was only popular for two years or so," he said. "Those turned out to be Acqua di Gio by Armani and Happy by Clinique."

Once the order was placed, Murrison took the smell of real money and reverse-engineered it into a solvent that smelled like cold, hard cash.

"Then we added the right mixture of oils to make it work for men and for women," McCarthy said.


According to the official press info, the male version, His Money Cologne, combines "the woody aroma of newly printed money with a bold fusion of fresh ocean breezes, and bright citrus notes are joined by rosemary, grass, and precious woods."

Meanwhile, the ladies' version, Her Money Eau de Parfum, "begins with the clean scent of freshly minted bills. Vibrant pink grapefruit and mandarin give it a citrus kick that's enhanced by freesia, passionfruit, Hawaiian wedding flower and a soft hint of melon."
Both of the cash-scented fragrances sell for around $35 online, and that's a bargain, considering each of them is packed in what McCarthy estimates is $500 of shredded U.S. money.

McCarthy figures that's a reasonable price to pay since smelling like money is sure to give someone confidence.

"We have had quite a bit of positive customer feedback," he said. "I'd like to think that people will use it as part of our economic recovery. I got an order from a serviceman in Afghanistan and sent him a bunch of extra bottles.

"They understand what they're fighting for and a lot of it is money."

Even better: So far, no one using the fragrances has been mugged yet by a thief who assumes he's robbing a millionaire.
 
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Microsoft VP Thinks Money-Scented Perfume Can Make You Stinking Rich In an intriguing blend of psychology and entrepreneurial spirit, Patrick McCarthy, a Chicago-based vice president at Microsoft, has ventured into the world of fragrances with a novel concept — scents that are designed to smell like money. His line of colognes, aptly named His Money Cologne and Her Money Eau de Parfum, is marketed as a strategy to instill confidence in the wearer and possibly boost their career success.

The Idea Behind the Fragrance​

McCarthy was inspired by a Japanese study that suggested a significant increase in worker productivity when the scent of money was diffused in factories. This notion of aromatherapy led him to create fragrances that evoke the recognizable scent of freshly printed money. Reflecting on his personal affinity for the smell of crisp dollar bills sonmoney he decided it was time to bottle that experience. To bring his vision to life, he collaborated with Larry Murrison, an experienced perfumer with an impressive portfolio, including scents associated with celebrities like Michael Jordan. Murrison used a method known as reverse-engineering to replicate the aroma of cash, blending it with essential oils for both male and female versions of the cologne.

Scent Profiles​

  • His Money Cologne features a unique combination of woody elements, fresh ocean breezes, citrus notes, and hints of rosemary and precious woods. This concoction aims to reflect the rugged individuality often associated with masculinity.
  • Her Money Eau de Parfum offers a lighter, more vibrant fragrance. It melds the clean scent of newly printed bills with pink grapefruit, mandarin, and floral notes like freesia and Hawaiian wedding flower, creating a refreshing and inviting aroma.

    Market Reception and Pricing​

    Both colognes are competitively priced at around $35 and are reportedly packaged with $500 worth of shredded U.S. currency, which adds an intriguing, albeit unconventional, touch to the presentation. Early customer feedback suggests a favorable reception, with users claiming that wearing the fragrance gives them a psychological advantage — a boost of confidence linked to the allure of wealth. In McCarthy's words, "I'd like to think that people will use it as part of our economic recovery." Interestingly, he has received orders from unique demographics, including servicemen stationed overseas, indicating the colognes' appeal transcends typical consumer boundaries.

    Conclusion​

    While the concept of a money-scented perfume might appear whimsical to some, it taps into deeper themes of association, confidence, and the psychology of scent. As we move further into 2024, the impact of this innovative product remains to be seen, but it undoubtedly reflects an innovative approach in the fragrance industry, blending traditional marketing strategies with modern psychological insights. What are your thoughts on the concept of a money-scented cologne? Would you consider trying it, or do you think it's just another marketing gimmick? Share your thoughts or experiences on unique fragrances in this thread!