VIDEO NVIDIA has lost all touch with pricing...

NVIDIA has lost all touch with pricing... In the recent YouTube video, "NVIDIA has lost all touch with pricing...", the host delves into the release and analysis of NVIDIA's RTX 4070 Founders Edition, addressing the substantial $599 price tag and questioning its value compared to previous models. The video provides an in-depth review of the card’s specifications, performance benchmarks, and market positioning, making it a must-watch for tech enthusiasts and potential buyers.

Key Points Discussed in the Video:​

  1. Pricing Concerns: The RTX 4070 is priced $100 higher than its predecessor, the RTX 3070, equating to a 20% price increase. The presenter argues that for $600, the expectations for performance enhancements should be significantly high to justify the cost.
  2. Performance Metrics:
    • The RTX 4070 utilizes the same silicon as the 4070 Ti but with fewer CUDA cores (588, compared to over 7000 for the 4070 Ti). Despite this, it boasts impressive features such as DLSS 3 and third-generation ray tracing capabilities.
    • Benchmarks show it outperforming the RTX 3080 in many scenarios, particularly in 1080p and 1440p gaming, but it struggles in 4K settings.
  3. Comparative Analysis:
    • The video highlights key comparisons with models like the RTX 3080 and AMD's 6950 XT, showcasing its strengths and weaknesses in popular titles across different resolutions.
    • In terms of power efficiency, the reviewer notes that the 4070's maximum gaming wattage is notably lower than the 3080's, which is a positive aspect for energy-conscious users.
  4. Market Positioning and Future Implications:
    • The video raises questions regarding NVIDIA's marketing and naming strategy, suggesting that the pricing structure may undermine the perceived value of the 40 series.
    • The presenter's sentiment is mixed; while he acknowledges the card’s capabilities, he urges viewers to consider whether they believe a $600 price point is justified for a 70 series GPU in 2024.

      Conclusion:​

      The host ultimately expresses a feeling of indifference towards the RTX 4070, noting it as a competent card for 1440p gaming, particularly with settings adjusted for ray tracing and DLSS. However, they wonder if the performance would shine brighter at a lower price point.

      Call to Action:​

      What are your thoughts on the RTX 4070's pricing? Do you think the performance justifies the cost, or will you hold off for better options down the line? Share your thoughts below! For more insights and discussions, feel free to explore related threads on graphics card performance or share your own gaming experiences with recent NVIDIA releases!